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Growing a Business

Shelley Paxton on How To Liberate Yourself From The Shackles of “Should”

June 7, 2021

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I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader). Are you ready to grow and scale a profitable business with purpose–and one that gives back to your meaningful life? Thought so!

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Shoulda, woulda, coulda? Do you find yourself “shoulding” all the time? You know that tape that plays in your head… I should do this. I should have done that. My guest on today's episode of The Power in Purpose is author business coach, and Chief Soul Officer Shelley Paxton.

And it's one of my favorite interviews. Ever.

Our “should” mindset gets in the way of us doing our thing. And Shelley wants you to stop shoulding all over yourself.

After 26 years as a highly regarded marketing and advertising executive for some of the world’s most iconic brands, Shelley Paxton opened the doors for her new company in 2018. Shelley’s mission is to liberate souls of leaders and organizations by inspiring them to realize their greatest purpose and potential. Shelley and I unpack how to slow down and liberate yourself from the “shackles of should”. This episode dives into how to become chief soul officer of your business and your life. On Today’s episode of The Power in Purpose Podcast: The power and importance of giving yourself a permission slip to do what you need to do How to stop “shoulding” all over yourself How you can encourage others in their journey to freedom and purpose

After 26 years as a highly regarded marketing and advertising executive for some of the world’s most iconic brands (like Harley Davidson), Shelley Paxton opened the doors for her new company in 2018. Shelley’s mission is to liberate the souls of leaders and organizations by inspiring them to realize their greatest purpose and potential. 

Shelley and I unpack how to slow down and liberate yourself from the “shackles of should”. This episode dives into how to become the chief soul officer of your business and your life. 

She christened herself Chief Soul Officer and called the journey her Soulbbatical. This journey did more than change her life, it became her calling.

This episode is part of our mindset series.

If you'd like to explore more episodes in this series, click here to binge them all.

In 2018, Shelley opened the doors of her own company with the mission to liberate the souls of leaders and organizations, by inspiring them to realize their greatest purpose and potential. Shelley’s intention is to help her clients discover a way of being that is aligned with their authentic self, deeply rooted in a commitment to living and leading courageously.

As a certified professional coach, she works with individuals, entrepreneurs, and executives at Fortune 100 companies like Lowe’s, Inc. and Mars, Inc.

Shelley has always been a rebel soul with a nomadic spirit. She’s a self-proclaimed Global Citizen having lived in places as diverse as Istanbul, Shanghai, and New York City, and she has traveled to 66 countries and counting, quite a few of them on a motorcycle. (Oh, and she pierced her nose at age 42.)

Shelley is a member of 4PC, Rich Litvin’s exclusive community for extraordinary leaders and coaches, and has also been selected to train with Brené Brown on her Dare to Lead work in September 2019.

Some additional fun facts: Shelley is a Second City Improv graduate, total book geek, amateur photographer, and avid supporter of the arts. In addition, she recently sat on the Board of Trustees of the Milwaukee Institute of Art & Design as well as the Milwaukee Repertory Theater.

On Today’s episode of The Power in Purpose Podcast with author Shelley Paxton:

  • The power and importance of giving yourself a permission slip to do what you need to do
  • How to stop “shoulding” all over yourself
  • How you can encourage others in their journey to freedom and purpose

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know– what was your biggest takeaway? Head to my Instagram to join the conversation!

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Each week, we explore how to build a profitable business with purpose—and the stories behind successful entrepreneurs who have. Get ready to dig in and have meaningful conversations about business and life, as we explore the strategies and techniques that build the kind of business you want. 

I believe entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

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