When it comes to creating packages for your wedding planning business, there’s more than meets the eye. It’s not as easy as scanning your competitor’s pricing page and copying what they are including (because let’s be honest – has copying them ever worked?). Instead, I will walk you through how to create packages for your wedding business that truly reflect what your customers value while keeping in mind the business you want to build. Does that sound good? Great – then pull up a chair, grab a cocktail, and get ready to take some notes. I’m about to tell you how to create wedding planner packages!
First up – a pep talk. You can no longer afford to offer products or services that don’t align with the work you want to do.
Before I dive into the how I want to hit you with some mindset work (it’s the coach in me – I could help it, but I don’t want to).
Sometimes our business grows like a weed, and we create products and services we think our clients want. We believe we have to in order to serve our clients. When we’re not profitable, we assume that we need more products and services to reach our goals. But here’s what ends up happening: we have a menu of too many options and a lot of products and services that we hate doing.
Raise your hand if you’re reading this right now while doing things in your business out of scarcity, out of what you believe is a necessity, and thinking that you’re doing it to serve your customers.
Here’s what happens when you do that:
- Burnout: feeling exhausted, tired, overwhelmed, and overworked.
- Loss of motivation
- You drift away from your vision
- Become a jack of all trades and a master of none
- Stay stuck in a scarcity mindset (which leads to you making irrational business decisions, creating misaligned products and services, or even pricing outrageously for the sake of generating revenue).
Don’t worry – we will talk more about the RIGHT way to create packages for your wedding business. Because I definitely don’t want those things for you. If it doesn’t serve you, it doesn’t serve your customer. Read that again.
Wait! Are you a wedding planner trying to decide what to include in your wedding planning packages?
If so, I have a special offer for you. The Ultimate Guide To Wedding Planning Packages has everything I know after twelve years as a wedding planner when it comes to creating wedding planning packages that sell. Warning: it’s lengthy. While I am hoping to share a plethora of knowledge here on the blog with you today, if you are looking for a DFY framework that tells you exactly what you need to know to create wedding planning packages that sell, it’s a must-have. Get instant access here.
Creating Packages Around What Your Ideal Clients Value
Want to know why most businesses fail? Because they don’t know who they are talking to. If you’ve found it challenging to create packages in the past, it’s possible that you don’t really know who you are talking to. If you haven’t grabbed the client cocktail mini course yet, I want to encourage you to do so now. You can’t create your services without knowing exactly who you are talking to – trust me.
To create wedding packages that resonate with your customers, it’s crucial to understand what they truly value. Value creation is all about identifying their needs and wants and then delivering on them. However, it’s important to recognize that value is subjective, just like beauty; I like to say that “value is in the eye of the beholder.” Therefore, knowing what your ideal customers appreciate about your work is key. After all, some people may not appreciate what you do. Think about all the people who don’t think they need a wedding planner. We don’t want to create packages to attract those people.
Instead, focus on making your offer more valuable to the people you want to work with who value what you do. The more valuable your ideal clients perceive your offer to be, the more likely they are to purchase it and the more they will be willing to pay for it.
How To Create Packages for Your Wedding Planner Business
First, you have to create products and services that YOU want to offer.
Like I said earlier, if you are not excited about it, your customers will not be excited about it. So whatever you do in your business has to be what you want to do in your business, and you need to be ready to let go of anything else that does not serve you.
Next, you must create products and services that your clients value (and that solve their problems).
I like to brainstorm the answers to these three questions:
- What services and products do you not want to offer? Or, what are you only offering because you think you should?
- Which of your products and services do you want to offer? What gets you excited to get out of bed in the morning?
- Which of those services solves your customer’s problems? Which of those services does your customer value the most?
If you’ve been in business for a while, these questions may help you realize a few things. You might discover that your business offers too many products and services that you don’t actually want to offer. Alternatively, you might come to the realization that the products and services you’re trying to sell don’t solve your customers’ problems, resulting in low sales. Also, you might find that your customers don’t value some of the options you offer, as they fail to see the value in them. If any of these instances occur, it’s time to let go. Remove anything from your business that doesn’t align with your desires, fails to solve customer problems, or lacks customer value.
Lastly, decide how you can diversify your revenue streams
Here’s the truth about the wedding industry: diversifying revenue is crucial for most businesses. With years of experience, I know how profitable it is to explore additional avenues for increasing revenue and growing your business. That’s why I created the venue research add-on service and the revenue rental stream (to name a couple!). Consider expanding your product and service offerings to complement your current offerings.
That way, if you have a slow month, having multiple revenue streams can keep your business afloat. Diversifying in the wedding industry varies for each business, with countless ways to diversify your income. For example, you can choose to trade time for money by expanding your services and hiring a team to gain more time. Or, you can offer product extensions that your customers are already purchasing directly from you. For example, wedding photographers excel at this by selling prints, albums, and cloud storage. Don’t be afraid to get creative!
How Much Should You Charge for Your Services?
You should always consider your own unique business model when pricing your services. However, if you need additional help in finding the right price point for your packages, I have a guide on pricing your wedding planning packages. You can grab it here and start pricing out your offering quickly and easily (and for profit!). There is no one-size-fits-all approach when it comes to pricing, but this guide will help you decide what YOUR unique pricing structure should be (and yes – I talk about which structure is the most profitable!). It’s a best seller for a reason – and you can grab your own copy here.
Creating Wedding Packages That Sell
In conclusion, creating packages for your wedding business is a blend of strategy and authenticity. It’s about aligning your offerings with your passion and understanding your client’s true needs. Instead of copying competitors, focus on crafting services you’re excited about – the ones that align with your vision. By identifying what your clients truly value, you can shape packages that resonate deeply. Remember, value is subjective, and catering to your ideal client’s preferences will significantly grow your sales.
The process begins with self-discovery and a clear understanding of your clients. Weed out offerings that don’t align with your passion or solve clients’ problems. Embrace diversification to strengthen your business – think add-ons, team expansion, or complementary products. By combining authenticity, empathy, and innovation, you’re not just creating packages; you’re fostering connections and shaping a thriving, purposeful wedding business that stands out. Cheers to your journey of crafting meaningful and memorable offerings!
Are you a wedding planner still in launch mode? Then check out this free class on how to launch your wedding planning business (and create your packages!).
If you’re a wedding planner still in launch mode, then make sure you sign up for my free masterclass for aspiring wedding planners… How To Launch Your Wedding Planning Business This Year. The class is completely free, and we’ll talk about packages and so much more!
Explore More Wedding Industry Resources
- How Much Should You Charge As A Wedding Planner? Learn How To Figure Out Your Wedding Planner Pricing
- 6 Things You Need To Include In Your Wedding Planner Process
- Should You Offer Wedding Weekend Planning Packages? Here’s The Truth.
- How Much Does It Cost to Become a Wedding Planner?
- The Biggest Wedding Pricing Mistakes Keeping Wedding Planners Stuck Under $100K
- 5 Ways to Make More Money As A Wedding Planner
- Should You Increase Your Price? How to Know When It’s Time to Raise Your Rates
- Day of Coordination: The Pros and Cons as a Wedding Planner
- How to Start a Wedding Planning Business
- The #1 Reason Why You’re Not Booking The Right Wedding Clients (And How To Fix It)
- 5 Online Wedding Planning Tools You Need to Use
- Wedding Planners – Should You List Your Wedding Planner Pricing Packages On Your Website?
- 5 Tips On Crafting a Business Plan To Book Out Your Biz With Your Ideal Clients And Get Paid
For More Wedding Planner Business Secrets Follow Me On Instagram
Being a business owner is hard, but it’s especially hard if you don’t have a supportive partner.
I’m so grateful to have such a supportive spouse who supports my every idea and lets me do my thing. 💜 @jasonkistoo
Photography @c10ike
You were made to believe your business was too unique to fit any software. I disagree. 🤍
For years, every tool on the market was so rigid, so clunky, so clearly built for someone else, that you learned to blame yourself.
“I guess I just do things differently.”
“I guess my business is too specific.”
“I guess I’ll keep duct-taping five tools together and make it work.”
But that was never a you problem. That was a software problem.
That’s exactly why I built CUE. Not a rigid box you have to contort your business to fit but a tool that flexes to how you actually work, whatever kind of planner you are. Destination, luxury, micro, solo, teams of ten, coordinators, cultural celebrations, every couple and every kind of love. All of it belongs here.
And because Cue was built by a former wedding planner, with years of experience coaching other wedding planners, I know exactly what you need (and if I miss something? I’m only an email away and will add it to my roadmap).
Comment CUEWAITLIST and I’ll send you the link. 💜💜
I haven’t worked this hard or this much in years. I’ll be honest, it’s been both rewarding and exhausting. There’s a lot happening behind the scenes and so much to do. But the one thing driving it all is my passion to help as many wedding and event planners find a forever home for their business that makes the work you do easier. We are so close to being ready 🙏
A special thank you to every client of mine who has encouraged me and cheered me on, and every beta tester who has started using Cue. Your feedback, excitement, bug spotting, ideas, and presence has meant more than I can ever express!
I also want to thank everyone who has signed up for the waitlist, shared Cue, or reached out to me personally. I am SO excited for you to see what we are building for you and your excitement for Cue has motivated me beyond what I thought I was capable of. 💜
There’s still time to get on the waitlist for Cue and see what the fuss is all about. Comment CUEWAITLIST and I’ll send you the link to get in line to be the first to try out Cue when we launch on 12/1!
Still catching up on sharing our April mastermind retreat (because apparently I need six months to recover from hosting 🤣). Here’s day three: WPI at sea.
Every year, I treat the ladies to a catamaran cruise here in Barbados, and every year, I remember why this is a nonnegotiable on our itinerary!
We swam with turtles, had a beautiful lunch, drank wine, did tequila shots, and talked about work and life while floating around in the Caribbean. Honestly, a very productive day in my books!!
One of my favorite things about coaching these women is getting to know who they are outside of their businesses. And getting to spoil a group of women who are usually the ones making everything special for everyone else? I’ll happily do that every year.
I love these ladies. I love this little island. And I love that my job brings us all together, preferably on a boat with someone else handling lunch.
Applications for WeddingPro Insiders are open, and we have a handful of spots. If you want to spend the next year working on your business with us, then come hang out at my house in April 2027 and experience this for yourself, I’d love for you to apply.
Head to the link in my bio for the details, pricing, and application. Come meet your people. 💜💜💜
Special shout out to @breezy_days_barbados for the *incredible* day and to @c10ike for the photos!!
All, Building Your Brand, Getting Down to Business, Growing a Business, Landing the Sale, Starting a Business, Wedding Planning Advice
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