Eliana Baucicault Shares Why She Started her Magazine with a Mission to Celebrate Diversity

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Eliana Baucicault: How and why she launched her nationwide magazine to help others celebrate diversity

October 29, 2018

Eliana Baucicault discusses celebrating diversity and why she started her magazine, The B Collective, on The Power in Purpose podcast


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Eliana Baucicault is a celebrated wedding and event planner in Atlanta, Georgia with a career that has spanned over a decade. She built a 6-figure event planning company, EllyB Events, working with some of the top celebrities and influencers on celebrating moments that matter to them. She started out like most entrepreneurs– wanting to be the most sought after and best in her field.

With all her success, her purpose came to her in the many years after starting her business. After years of feeling disenfranchised in her industry, she decided that she need to make a change and that is what prompted her to lead the call for celebrating diversity, which began with her book and magazine. Celebrating diverse love stories, families, and business owners has become Eliana's mission.

Her purpose encouraged her to author her first book, B Inspired: The Book, an inspirational look book that was an instant success. The catalyst behind her book: so a woman of color could walk through a bookstore and see her face on the cover. She also want to inspire anyone, no matter of their race or background, through curated event design.

Pretty powerful stuff.

Eliana Baucicault discusses celebrating diversity and why she started her magazine, The B Collective, on The Power in Purpose podcastWith the success of her book came a new idea: a curated magazine, featuring a wide range of celebrations from weddings to baby showers, that prominently features persons of color and business owners of color.

In this episode of The Power in Purpose Podcast, Eliana candidly shares:

  • How she discovered her purpose at the height of her planning career
  • How she juggled 8 streams of income / revenue and ultimately chose to close one so the others could flourish
  • How she utilizes a team to help her build an empire
  • What it was like to dive into the publishing world without any experience in publishing
  • How she taught herself to produce, write and publish her book (in 3 months!)– and then her magazine (in 6 months!)
  • How her book led her to produce her magazine so persons of color could be celebrated
  • What it was like for her as a woman of color starting her business
  • How the industry has changed and the changes it needs to make
  • What she’s sacrificed in order to build her business
  • How she sees her magazine as more than a magazine, but a legacy for others
  • What she would and wouldn’t do differently
  • How she never thought this would be something she’d be doing
  • Why it’s OK to not know your purpose right away and to give yourself time to explore
  • How you can use your influence to make a positive change in your industry
  • How you can make simple little changes in your business to promote diversity
  • How it makes a woman of color feel to see herself represented
  • How discovering her purpose has changed her life and her business


If I didn't do what I did at that point in my life, I wouldn't have the drive or purpose that I have today. -- Eliana Baucicault discusses celebrating diversity and why she started her magazine, The B Collective, on The Power in Purpose podcast





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Beautiful family alert! So excited to give you more of an inside look for this special day! Wedding Planner: @ellybevents Venue: @southernexchangeatl Photography: @inijephoto Videography: @ericblanksmedia Floral and Decor: @akeemclayton DJ: @onesoundandent Band: @gritzandjellybutter MC: @twopointoh Artists: @leelajamesofficial @keke_wyatt @anthonyhamiltonofficial @trinabroussard Bridal Stylist and Wedding Day Dresser: @vaingloriousbrides Fashion Stylist: @ashleyseanthomas Dresses: @daughtersofnonyelum @galialahav @leahdagloria Bridesmaids dresses: @daughtersofnonyelum Stationery: @paperedwonders Tuxes @miguelwilsoncollection Draping: @uniqueeventelements Catering: @boldeventsatl Cake: @cakesbylameeka Dance floor: @lacedvinylshoppe Linens: @utopian_events Chairs: @lilyvevents Flower girl dress: @pantoramini Ring bearer tux: @dolcegabbana Earrings: @misayohousebridal Earrings and Crown  @mariaelenaheadpiecesau Bridesmaids Robes and Earrings  @vaingloriousbrides Makeup: @latashawright @terrellmullin Hair: @metowi @terrellmullin @elijahcohen33 Alterations: @tkbridalandalterations Eva and Marley's Robe @amandabardenofficial Acrylic Items: @ten23designs Photobooth: @paradigmphotobooths #ebweds #evamarcille #evaandmichael

A post shared by Eliana B. (@ellybevents) on

Resources Eliana mentions:




Instagram: @EllyBEvents, @BCollectiveMag, @BInspiredTheBook

Facebook: EllyBEvents

Eliana’s Facebook Group: The B Academy

Her Event Planning CompanyEllyB Events

Thank you for listening to today’s episode! Be sure to continue the conversation in our Facebook Group– what was YOUR biggest takeaway?

Subscribe: iTunes | GooglePlay | Stitcher | SpotifyTuneIn










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I help business owners like you build profitable businesses with purpose. I'm a skincare junkie & bravo-holic living my best life on an island in the Caribbean.

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Before selling my company in 2019, my team and I worked with hundreds of clients all over the world, from New York City to Fiji, Vermont to Costa Rica, celebrating moments that mattered in our clients' lives. 

These days, I'm mentoring wedding pros like you—helping you to build the kind of business you want (and deserve!). When I'm not helping business owners reach their goals, you can find me obsessively researching new skincare products and watching anything on Bravo (I'm a self-diagnosed bravo-holic!)

I built my wedding planning and design business, Jubilee Events, from zero to six-figures in the first 2 years.

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