You’re probably wondering how to book MORE weddings in your wedding industry business. But not just any kind of weddings or clients. You want to book the *right* clients–the kind of customers who appreciate your work and have the money to back it up. Not only that, you want to know how to get high-end wedding clients because you’re ready to upgrade your customers and grow your business to the next level.
But how do you book better weddings and how do you get high-end wedding clients?
First, we have to talk about why you’re attracting the WRONG people.
There are lots of reasons why you might be attracting the wrong people. I help wedding pros build a profitable business with purpose–and over the last 8 years of coaching wedding industry creatives–I’ve discovered the number one reason why they’re not attracting high-end clients.
Want to know the reason why?
It’s because they’re stuck trying to appeal to everyone.
I’m willing to bet that you’re doing the same.
Hear me out: if you want to book better, high-end wedding clients… you need to pick a lane. But before you do that, we need to have a little heart-to-heart about your scarcity mindset, because *THAT’S* what’s holding you back from booking the high-end clients you want (and deserve!).
WTF is a “scarcity mindset”?
A scarcity mindset is a belief that you will never have enough of something. And in this case, we’re talking about clients and money. When you operate from a scarcity mindset, you believe that you have to take *this* job because you don’t believe there’s enough work for you to say NO.
Yeah, YOU are not willing to say NO.
And instead, you’re saying yes to whoever contacts you because you’re scared that there isn’t enough business out there for you. You deserve to have wedding couples who value the work you do and are willing to pay top dollar for it. In fact, you could be booking them right now— but the problem is, you’re not willing to say no.
If you’re just getting started, you might believe that you *have* to take these less than ideal customers (because that’s how everyone starts, right?! WRONG.)
Or if you’re a few years into your business, you’ve amassed a portfolio of less ideal clients… and now it’s all you can attract (even when you try to *pretty up* their wedding in your galleries by strategically leaving OUT that ugly centerpiece their aunt made).
If you’re operating from scarcity right now, saying YES to people you KNOW you shouldn’t be working with, then your first step to book better, high-end weddings is to start saying no to work that doesn’t serve you.
How do you book better weddings?
The first step is saying no to bad weddings and getting rid of your scarcity mindset. If you want to book better weddings, you need to start saying no to the customers who don’t align with where your business is going. It’s hurting your business, your creativity, and your bank account.
There was *ONE* time in my career where I knew I should say no, but I said yes to a shitty client. I wanted the money (I have expensive taste in handbags) and I paid dearly for it.
That bride almost broke me. But I learned a valuable lesson.
First off, not all money is good money. Just because a check cashes doesn’t mean it’s good… And then second, if I wanted to *NEVER* work with a client like her again, I needed to fix my mindset. You gotta do the same.
Listen— saying no is scary. Waving goodbye to the only kind of clients you’ve ever worked with on a hope and prayer you’ll hook higher-end clients is terrifying (raising your price is pretty damn scary too, but we’ll get to that another time).
But if you’re going to continue to say yes to weddings..
- at less than ideal locations…
- that have a shit ton of headaches and BS…
- with clients who can barely afford the wedding they’re having…
- so they ask their aunt to do the flowers (and btw, they look like shit)
- and they’re begging for discounts like you’re a charity…
Then you’re going to keep attracting those same clients.
Shitty clients are like magnets for more shitty clients.
Round and around we go— in a cycle of less than ideal customers whose weddings in your portfolio attract the same kinds of customers. Over and over again.
Here’s the good news. You can make a change (like I did) and start saying NO to work you don’t want to do anymore.
Stop operating from scarcity, making broke decisions because you don’t believe there is enough for you.
And instead, step into the belief that there are good clients out there. Heck, there are freaking GREAT clients out there— and they’re waiting for you to step up and start talking to them.
How do you get high-end customers?
All right, by now you know that you need to stop with the belief that there are not enough high-end, dope wedding clients out there for you.
So if you want the kinda clients who…
- Get married at venues and locations you’ve always dreamed of working at
- Have a budget that can afford all the trimmings
- Pick up the bar tab (and then some).
- Value your work and expertise because they KNOW they hired the best
- Have weddings that are so dang pretty, magazines are calling *YOU* to feature it
- Are so good they’re actually freaking nice (and they respect your boundaries)
- Make you the talk of the town, tell all their friends aboutcha, and leave five star reviews…
… then you have to start saying no to the old clients, so you can welcome in the good.
But how do we welcome in the good clients?!
It’s simple (but also challenging at the same time – because isn’t that a metaphor for life?!)…
You need to know who you are talking to. Yes, you need to sit down and map out who these high-end, ideal clients are. Things like what they…
- Desire most when it comes to their wedding
- Worry about when it comes to their wedding
- Really want from a wedding pro like you
- Value most when it comes to their wedding experience
Their desires, worries, problems, and values are going to be DIFFERENT from the clients you’re serving right now (and we’ve established that we’re kicking those customers to the curb).
If you’re serious about wanting to upgrade your clients— I’ve got a little something up my sleeve to help.
You need to check out The Client Cocktail. It’s the recipe you’ve been waiting for to attract, sell, and serve more of the *right* people.
Explore More Wedding Industry Resources
- How To Create An Ideal Client Avatar in Four Easy Steps
- How To Get Wedding Clients When You’re Just Starting Out
- How To Find Your Niche In The Wedding Industry: 5 Steps For Niching Down
- Why You’re Not Attracting The Right Clients and How to Fix It
- The Key To Sales: The Know, Like, Trust Factor with Kendra Swalls
- Book More Clients This Engagement Season with This Sales Process
- 5 Secrets To Consistent Sales – Sales Techniques That Work For Creatives
For More Wedding Industry Business Secrets, Follow Me on Instagram
Survived low-rise jeans, skinny brows, and wedding timelines in Word. 🤣 All my OG Millennials check in 👇🏻👇🏻
#candicecoppola #weddingindustry #weddingpros #weddingindustryexperts #weddingplanner #weddingpro
I never set out to plan destination weddings.
But one opportunity changed everything.
That first trip led to years of career-making moments — weddings in the caribbean, being flown in by five star hotels to consult on their product, and creative projects I never could’ve imagined when I was just a girl from a small town with big dreams.
I’ve been lucky enough to see the world through the lens of my business — to travel, create, and get paid to do work I love alongside incredible clients.
And if you’ve ever dreamed about adding destination weddings to your planning business, I want you to know it’s absolutely possible for you, too.
Whether you’re being paid to fly to Tuscany or Fiji, Mexico to Montana.
Comment DESTINATION below, and I’ll send you the link to my Destination Wedding Planning Playbook — the exact resource that walks you through:
✨ how to become a destination wedding planner
✨ how to market your services
✨ what to offer (and charge for)
✨ and yes… even how to fill out immigration forms and fly linens in a suitcase 😅
This is your sign to stop waiting for “someday.” Your next destination could be your business. 💜
You could spend all your energy trying to cut back... or you could use that same energy to make more.
In this week’s episode of The Power in Purpose, @erinn_bridgman shares such a refreshing perspective on money, and it’s one that I believe every creative entrepreneur needs to hear.
Sure, there’s a time and place to look at where your money’s going. I believe one of the fastest ways to put money in your pocket is to stop spending it. But what if you shifted your focus to how easily you could bring more in?
One additional wedding.
A higher-margin package.
A simple pricing adjustment.
That’s the difference between staying in survival mode and stepping into abundance.
For most wedding pros, the latte isn’t the problem. It’s the story you’re telling yourself about what’s possible.
You’re closer than you think to creating the income and stability you’ve been chasing.
✨ Comment 197 and I’ll DM you the link to listen (along with the invite to a FREE masterclass Erinn is hosting tomorrow if you want to learn more)
#candicecoppola #weddingpros #weddingindustry #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation
Here’s one of my favorite things about being a business owner...
You don’t have to wait for permission to make more money.
You don’t need to ask for a raise.
You are the raise.
In this week’s episode of The Power in Purpose, @erinn_bridgman and I talked about one of the most empowering parts of being a wedding pro and that’s the ability to create income on demand.
When you understand your numbers, you realize how much control you actually have. You can double down on your most profitable offer, take on one or two more weddings at a higher rate, or make small shifts that directly impact your paycheck.
If only someone would show you the way, right?
My hope is that this conversation will light a fire under you to stop waiting for “someday” and start acting like the CEO your business needs today.
Comment 197 and I will send you the link to listen (and an invite to a FREE masterclass Erinn is hosting next week to help you too!).
#candicecoppola #weddingindustry #weddingindustryexperts #weddingpro #weddingpros #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation #weddingplanner
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