When you’re just starting your wedding planning business, your website is more than just a digital business card… It’s your first impression, your storefront, and the place where couples decide if you’re the planner for them. No pressure, right? So you might be wondering, what is the perfect website platform for wedding planners starting their business?

I know this because I’ve been where you are! Hi, I’m Candice Coppola – a former wedding planner and designer turned business coach for wedding planners. Before I became a business coach, I spent over a decade running a luxury wedding planning company, designing events for couples all over the world. In those early days, my website was the thing that helped me book my first clients and grow into a six-figure business.

Today, I coach thousands of wedding pros through building businesses they’re proud of, and one of the biggest struggles I see new planners face is getting a website up and running. That’s why I’m so passionate about pointing you toward platforms that make the process simple without sacrificing style, like Squarespace.

I also get it: the idea of building a website can feel overwhelming (especially when you’re also trying to figure out contracts, pricing, and how to actually book clients). That’s why I recommend wedding planners who are just starting out build their first site on Squarespace. It’s the perfect website platform for wedding planners just starting out – and wedding planners who want a website that can scale with their business.

Squarespace gives you everything you need to launch confidently and, this is key, it grows with you as your business evolves. I’ll share more about why that’s so important.

Let’s break down why it’s the right choice for planners at the start of their journey:

1. Gorgeous, Professional Templates (That Don’t Look Cookie-Cutter)

You don’t need to be a web designer to make your brand look polished. Squarespace’s award-winning templates are modern, stylish, and customizable, which means you can create a website that feels like you without touching a single line of code.

And because wedding planning is all about aesthetics, your website needs to reflect your eye for design. With Squarespace, you can swap colors, fonts, and layouts until your site looks like it belongs in a luxury magazine spread.

2. Built-In Portfolio + Gallery Features

As a planner, your work is your marketing. Squarespace makes it simple to upload galleries of styled shoots or weddings, and you can organize them in ways that highlight your unique style. Clean layouts, lightbox features, and high-resolution image support make your portfolio shine.

3. Easy Blogging to Showcase Your Expertise

Blogging is one of the best ways to get found on Google and establish yourself as a trusted expert. Squarespace has a user-friendly blogging platform built right in, so you can share planning tips, behind-the-scenes stories, or real wedding recaps without juggling another tool.

SEO is already baked in, too which means your dream clients can find you when they’re searching for “wedding planner near me.” This is one of the BIGGEST advantages of using Squarespace, and why I love recommending it to my students!

4. All-in-One Scheduling and Forms

Squarespace integrates scheduling and forms right into your site. Want couples to inquire about your services? Add a beautiful, customizable form. Want them to book a consultation? Sync your calendar and let them schedule time without endless email back-and-forth.

This gives your business a professional, streamlined feel right from the start (and saves you HOURS). It also saves you money, since you won’t have to supplement with expensive tools like Calendly.

5. E-Commerce for Services and Digital Products

Yes, wedding planners can sell directly from their website! Whether it’s consultation packages, design guides, or digital downloads, Squarespace’s e-commerce tools make it simple to accept payments and deliver products.

You might not be selling from day one, but when you’re ready to expand your revenue streams, your website is already set up for it. This is a huge advantage – I can’t tell you how many of my students have to migrate off their website platforms because they can’t grow their business with the tools available. Since Squarespace is one of the biggest website platforms in the world for small business, you never have to worry about outgrowing it.

6. Mobile-Optimized (Because Couples Are Searching on Their Phones)

Most of your future clients are scrolling on their phones while binging Bravo or Dateline, not on a desktop. Squarespace websites are automatically mobile-friendly, which means you’ll look good wherever they find you.

7. Analytics to Track What’s Working

Squarespace’s built-in analytics give you the data you need to grow. You can see which pages couples are visiting most, how they’re finding you, and what’s converting them into leads. As you scale your business, this insight helps you make smarter marketing decisions.

8. Grows With You (From First Inquiry to CEO Life)

What I love most about Squarespace is that it’s not just a “starter platform.” It’s a foundation. You can begin with a simple, stunning website to book your first clients, and as your business grows, add features like memberships, e-commerce, or advanced scheduling.

You won’t outgrow it, you’ll grow with it.

Common Website Questions New Wedding Planners Ask Me

As a coach for wedding planners, I am asked about websites on a weekly basis. Here are some common questions new wedding planners ask me as they get their business started:

Do I need a website before I have clients or a portfolio?

Yes! Your website isn’t just about showing off past weddings, it’s about showing couples you’re legit. Even if you don’t have a portfolio yet, you can share your services, your approach, and who you are. Couples want to know the person behind the brand, not just the pictures.

What if I’m not tech-savvy? Can I really build my own site?

100%. Squarespace was built for people who don’t want to spend hours learning code. Their drag-and-drop editor and pre-built sections make it simple to design a professional-looking site in just a weekend.

How much does Squarespace cost?

Squarespace has affordable monthly plans (usually less than what you spend on coffee in a week). As your business grows, you can upgrade your plan to add features like advanced scheduling or e-commerce.

Will couples find me on Google with a Squarespace site?

Yes! Squarespace has SEO features built right in. Things like customizable page titles, meta descriptions, and mobile-friendly designs. When you consistently blog and update your site, you’re setting yourself up to get discovered in searches.

What happens when I outgrow my starter site?

The beauty of Squarespace is that you don’t need to scrap your site and start over when you grow. You can add new pages, refresh your branding, integrate tools, or even add a shop without leaving the platform.

Can I connect Squarespace with tools I already use?

Absolutely. You can link your email marketing (like Flodesk or ConvertKit), scheduling software, and even social platforms. Squarespace integrates with tons of tools so your site works seamlessly with the systems you’re already building.

Should you use Squarespace as the platform for your wedding planner website? My vote is for YES!

If you’re just starting your wedding planning business, don’t overcomplicate your website. You need something beautiful, professional, and strategic that works right out of the box. Squarespace gives you all that (and more), without the tech headaches or steep learning curve.

Your website should make you feel confident sending couples to it, not stressed about whether it’s “good enough.” And with Squarespace, you can launch quickly, look polished, and focus on what really matters: building a business that books dream clients.

Ready to launch your wedding planner website? Click here to start your free Squarespace trial today and see how easy it is to design a site you’re proud to share with couples.

Plus, use the special code CANDICE10 to get 10% off your Squarespace subscription!

Happy website creation!

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