If you’ve been dreaming about launching your own wedding planning business but don’t know where to start, you’re not alone. It’s easy to feel overwhelmed when you’re passionate about weddings but unsure how to turn that passion into a successful, profitable business. As a business coach for wedding planners, I know that it can feel like the wedding industry is fast-paced, competitive, and can sometimes feel like there’s a secret formula for success that no one’s sharing. I remember that feeling well when I started my own wedding planning business over 15 years ago! Back then, I WISH I could find a wedding planner online course to launch my business.
But here’s the thing: you don’t need to struggle or figure it all out on your own anymore. I’m here to make sure of it! Taking a wedding planner online course can help fast-track your journey, giving you the tools, knowledge, and confidence to go from dreaming about your business to actually launching it.
In this post, I’ll share why investing in a wedding planner online course is one of the best moves you can make to set yourself up for success. I’ll also cover what to look for in a course, the benefits of online learning, and why now is the perfect time to jump into the wedding industry.
Ready to launch your wedding planning business? Let’s dive in!
Why Invest in a Wedding Planner Online Course?
Can’t you just Google everything? Or ask Chat GPT? 😂
Before you start questioning whether an online course is really worth it, let’s talk about the biggest reason to consider one: it drastically shortens the learning curve.
Starting a wedding planning business from scratch can feel like trying to climb a mountain without a map. Sure, you can Google your way through some parts, but it would be a heck-of-a-lot easier (and quicker) to follow a clear, proven path from someone who’s already been there.
An online course designed specifically for aspiring wedding planners helps you:
- Avoid common mistakes: Instead of learning through trial and error, you’ll learn what works and what doesn’t from industry experts.
- Build a solid foundation: You’ll learn the ins and outs of running a wedding planning business—both the creative aspects (like designing beautiful events) and the business side (like contracts, pricing, and marketing).
- Learn at your own pace: Life is busy, especially if you’re juggling a job, family, or other commitments. The flexibility of an online course lets you learn when it fits your schedule, without the pressure of attending in-person classes.
- Keeps you focused: Just like planning a wedding, there are a million and one tasks that go into starting a business. When you rely on Google, you may be jumping over really important steps (like writing a business plan) and spending way too much time on what won’t move your business forward (like figuring out where you should print business cards).
What You’ll Learn from a Wedding Planner Online Course
Not all wedding planner courses are created equal, and the best ones will go beyond just teaching you how to plan a wedding. They’ll dive deep into what it takes to run a profitable and sustainable business.
Here are some of what I consider the KEY things you can expect to cover in a wedding planner online course:
1. Event Planning Fundamentals
You should learn at least the basics of how to plan and coordinate a wedding, from creating timelines and managing vendor relationships to understanding the logistics that go into making the day run smoothly. Knowing how to manage all these moving parts is what separates hobbyists from professional planners. It’s also one of the biggest things most courses miss because they want to draw you into the “making money” parts of your biz. Not here. I want you to know how to do the job your booking couples for.
2. Business Setup
Launching your business involves more than just creativity—you need to set up the legal and operational side of things, too. Inside the wedding planner online course, you should learn how to register your business, obtain the necessary permits and insurance, and set up contracts that protect both you and your clients.
3. Marketing & Branding
Your business won’t take off if no one knows you exist! As you set out to launch your wedding business, you need a course that will teach you how to build a brand that resonates with your ideal clients and how to market yourself effectively, whether through social media, SEO, or good old-fashioned networking. Hey, that’s actually something I specialize in!
4. Client Experience
Lastly, the client experience is everything in the wedding industry. From the initial consultation to the final wedding day send-off, you should learn how to create an unforgettable experience that makes your couple feel valued and taken care of.
What Makes a Good Wedding Planner Course?
Now you might be thinking, “OK Candice, but a lot of online wedding planning courses are promising me the world… how do I choose?”
And you’re right. With so many online courses out there, it’s hard to find the right one. Here’s my advice on what to look for:
1. An Instructor Who Built The Kind Of Business You Want
You want to learn from the best, right? Make sure the course is taught by a seasoned professional with real-world experience in the wedding industry. The wedding industry is like no other, and you should want someone who has been in the trenches there with you.
2. A Thorough Curriculum
A solid course should cover more than just wedding day logistics or “how to book your first client”. Look for a curriculum that balances creative elements with practical business strategies, giving you the skills to not only plan beautiful weddings but also run a successful business.
3. Practical Resources
Does the course provide you with tools you can actually use? Templates, worksheets, and step-by-step guides are invaluable when you’re first starting out. Make sure the course gives you access to resources that you can implement in your own business immediately.
Taking a Wedding Planner Online Course Can Boost Your Confidence
Let’s talk about the elephant in the room now. Starting a business, especially in a competitive industry like wedding planning, can bring up all kinds of self-doubt and imposter syndrome. You might wonder, “Am I really good enough to do this?”
Taking an online course can help you overcome those fears by giving you a clear, step-by-step roadmap to follow. When you invest in the right course, you’ll go from feeling unsure of where to start to confidently knowing exactly how to launch your business and serve clients at the highest level.
Some of the ways a course boosts your confidence:
- Step-by-step guidance: No more guessing what to do next. Your course will guide you through every phase of launching your business, from setting up your website to booking your first client.
- Tackling imposter syndrome: As you learn and implement new skills, you’ll start to realize that you do know what you’re doing—and you are ready to take on clients.
- Ongoing support: Many courses offer continued access to course materials, updates, and even coaching sessions. This kind of long-term support ensures that you’re never left hanging when you hit a roadblock.
Why Now is the Best Time to Start Your Wedding Planning Business
Listen, while I believe there is never a perfect time to jump into the wedding industry, if you’re feeling called to start I do think that now is a great time. The post-pandemic wedding boom created a surge in demand for planners, which we saw slow a little bit in 2024, which caused many experienced professionals to leave the industry. Getting your bearings now is a great idea before things inevitably increase again.
Plus, the beauty of taking an online course is that it allows you to start small. You can build your business part-time while keeping your day job and scale as you book more clients and gain experience.
Want to Launch Your Wedding Planning Business in 30 Days?
Taking a wedding planner online course isn’t just about learning the basics—it’s about equipping yourself with the skills and confidence to build a business that reflects your passion. Whether you’re just starting out or ready to level up, investing in your education is one of the best ways to ensure long-term success.
If you’re ready, I’d love to invite you to sign up for my new wedding planner online course: The Wedding Planner Business Blueprint. I’ve included everything I’ve shared about here and so many more surprises inside. I’d love to support you as you start your dream wedding planning business!
Explore More Wedding Industry Resources
For More Wedding Planner Business Secrets Follow Me On Instagram
I don’t need another pair of wide leg linen pants.
I need to wear the damn ones I already own.
Earlier this year, I realized something: I’ve got great taste, a closet full of beautiful things…
And yet I kept reaching for the same 3 outfits on repeat — feeling stuck, uninspired, and like I “had nothing to wear.”
Not true. I had plenty to wear — I just wasn’t choosing to see it.
So I gave myself a challenge:
No new clothes for a year.
Instead of shopping, I’d start styling again.
Wearing what I already have. Rediscovering my personal style. Feeling good in my body right now — not 10 pounds from now, not after the next launch, not when I “have somewhere to go.”
Just because I want to.
Because I can.
And because showing up as yourself — unapologetically and on purpose — is always in style.
I’ll be sharing outfits here and in my stories for accountability but also fun! I hope you’ll follow along, even though this is a lot different from what I normally post. 💜
#ShopYourCloset #OOTDChallenge #Over40Style #ootd #candicecoppola
POV: It’s wedding season… and you’re not drowning.
Because you’ve got a full-time planning assistant in your pocket—and her name is ChatGPT 💅
Emails?
Timelines?
Client updates?
Handled in minutes.
I’ll show you how to train AI to think like a planner—so you can get your life (and evenings) back.
✨ The AI Masterclass is 90 minutes.
⏳ It’ll save you hours every week.
👇 Drop MASTERCLASS below and I’ll DM you the link.
Happy anniversary to the bess thing. 11 years married, 12 together, and lifetimes to go. 💜 so grateful for every second of it @jasonkistoo
You know that moment when someone really sees you?
That’s what the WPI retreat felt like, over and over again.
Yes, there were strategy sessions. Yes, there was hot seat coaching. Yes, there were breakthroughs you could feel in your bones.
But the real magic? Happened in the in-between.
On the couch, over coffee, in those late-night convos where your guard drops and the truth comes out.
There’s something powerful about getting in a room with women who just get it.
Who’ve been where you are.
Who aren’t here to compete, but instead to remind you of what you’re capable of.
You deserve moments like these. Find the space, the time, and the means to invest in yourself.
You ARE worth it.
Love you, mean it.
Xo,
Candice
Photography by the amazing awesome @c10ike
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