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Growing a Business

Wedding Planner Problems: The BIGGEST Problems Wedding Planners Deal With

February 15, 2024

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I'm candice!

I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader). Are you ready to grow and scale a profitable business with purpose–and one that gives back to your meaningful life? Thought so!

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If you’ve been following me for a while, you know that I don’t shy away from sharing the good, the bad, and the ugly. Especially in the wedding industry. Today, I’m going to talk about a few of the most common wedding planner problems (and I’m bringing these to you as a wedding business coach for over a decade).

YES, it really has been that long. *sigh*

Today, I’m not only going to share some of the biggest problems that wedding planners face, but I’m also going to talk about why they are problems in the first place (some of them are sneaky!). More importantly, I’m going to share what you need to do so you DON’T face these problems.

But before I dive into all of the wedding planner problems we face, can we talk about the good stuff for a second?

Being a wedding planner can be incredibly rewarding and throughout my career, I have had more *pinch me* moments than I can count.

If you are in the first few years of your own wedding planning business, The Planner’s Playbook is here! If you are looking for straight-to-the-point advice from an industry vet (with over a decade of coaching experience in the wedding industry), join us inside The Planner’s Playbook!

All right–now let’s talk about those wedding planner problems.

Wedding Planner Problem #1: Scope Creep.

Scope Creep can be tricky. At first, it might feel less like a problem and more like you are just going “above and beyond”. Ultimately, scope creep is when you’re taking on work you were not hired to do. This can be because your customer asked you to, or because someone else in the industry told you “It’s what everyone does”. But let’s be clear, you are allowed to make your own rules.

Why scope creep is a bigger wedding planner problem than you realize

Oftentimes, scope creep starts small. Scope creep has huge problem potential though.

The kind of problem that can turn your hourly wage into $4/hour… and has you answering your cellphone at midnight. Do you really want that?

Hell no you don’t!

Let’s be honest, most of our customers don’t know everything that wedding planners do and don’t do, so they might not even realize they’re asking ridiculous requests.

Let’s always assume they just don’t know any better rather than assume the worst.

 If you've been following me for a while, you know that I don't shy away from sharing the good, the bad, and the ugly. Especially in the wedding industry. Today, I'm going to talk about a few of the most common wedding planner problems (and I'm bringing these to you as a wedding business coach for over a decade).

This leads to questions like, “Can you cut the cake and serve it to my guests?”

Or, “Can you single-handedly dismantle my ceremony arch and set it up over my sweetheart’s table before the reception?”

What might have started as you being a people pleaser and trying to just say yes to everything, ends with clients walking all over you because you never say no to work that isn’t under your jurisdiction.

Listen, if it isn’t part of your contract, you didn’t charge for it. You are running a business and you can’t work for free. I also want to acknowledge that I know how hard this is. None of us became wedding planners to say no all the time. Most of us are either people-pleasers or are in recovery after people-pleasing burnout. You’re not in this alone, so keep reading for ways to avoid this feeling altogether.

How to avoid scope creep as a wedding planner

Here’s my motto (and as the ladies in my mastermind will tell you, I say it over and over again): Clients are entitled to ask but they are not entitled to get what they ask for.

We need to stop being afraid to set boundaries. As wedding planners, we need to say no confidently when something falls outside of what our customers have contracted us to do. Or, at least give them a price of what it would cost to add their request to your task list.

This is my secret hack to never saying no. Most things are possible, but there is usually a price.

The first step to avoiding scope creep is having a solid contract. If you don’t feel confident enforcing your contract, you need a new one. Your clients will respect firm boundaries – especially when they are in place from the beginning.

And the next time a customer asks for something outside of your contracted scope of work, let them know the cost to add it to your services. Or, if it’s something you are not comfortable with at all (please never move a wedding cake!), guide them toward the right person to ask. There’s always a way to avoid saying “no”.

Ready to become a wedding planner? Join Candice Coppola’s free class to learn how to start your wedding planning business in 60 days. Get the roadmap, live training, and bonus resources to launch with confidence.

Wedding Planner Problem #2: Too Many Opinions.

Millennials run everything by committee, right? Well… now we’ve entered the Gen Z era, and they’ve basically taken “crowdsourcing opinions” and upgraded it to a full-blown sport.

Between group chats, TikTok advice, subreddit threads, content creators, and five different “wedding mood boards,” decisions don’t just get discussed, they get dissected. Even the smallest detail has the potential to become a group project.

And although it might seem harmless to ask ten friends (plus their partners, their coworkers, and random followers on TikTok) for their opinions, it can suck the joy out of planning very quickly. Add parents or financial contributors into the mix and suddenly everyone feels like they deserve a say.

Before you know it, a wedding becomes everybody else’s business except the couple’s.

Why too many opinions become a wedding planner problem

When there are too many people to answer to, not only is it annoying, it creates additional confusion in the wedding planning process.

Something your couple was so excited about the day before might need a second look after they’ve added in extra opinions. The more people who are involved, the more changes there will be. The more changes, the more mistakes are inevitable.

And let’s be honest, it’s impossible to please everyone. So someone, hopefully not the bride and groom, will end up with upset feelings or dealing with somebody else’s upset feelings. Not what you want to (or should) deal with as a wedding planner–you already have enough shit to deal with.

How to avoid other people’s opinions becoming YOUR problem

I’m going to divert back to your contract again. In your contract, create a section where it’s noted who the final decision maker will be. If the parents are paying and they want the final say, make sure that is clear before you start working with them. If the parents are paying, but ultimately the wedding couple has the final say, make sure you have that in your contract. You need to have clear communication with whoever the final decision maker is to ensure nothing is missed.

And by the way – if you don’t have a contract yet, you need to check out Legally Set. Her contract templates are PERFECT for wedding businesses just starting out. Make sure to check out the bundles to save some money!

Wedding Planner Problem #3: Unprofessional Wedding Vendors.

Listen, I bet you never thought you’d have to babysit grown-ass adult business owners, but guess what? It’s (kind of) part of your job now.

I know. WTF.

Some vendors are not as professional as they originally seem. You might find yourself policing dress codes, schedules, and more. I probably don’t need to tell you why unprofessional vendors are a problem – in fact, if you’ve been in the business for a while, you probably have a list of examples that have sprung to mind already, but it creates a huge headache for you when people are unreachable and unprofessional.

Simple tasks that would take an hour can drag on for days and weeks.

Am I painting a picture?

Most of us are not paid by the hour, and dealing with unresponsive vendors can quickly leave us working for free. It doesn’t take long before this gets old.

And honestly, if you feel like you’re constantly ending up with vendors who aren’t on the same page, it might be because you’re not building strong enough referral relationships. When you’re not getting referrals from the right people, you end up working with more strangers, which means more unpredictability and more work for you.

To start shifting that, make sure you read my post on why you’re not getting wedding referrals. Strengthening those vendor relationships can completely change who you end up working with (and how easy your job feels).

How to avoid unprofessional vendor problems

I hope that it goes without saying that you want to be careful who you refer in the first place. Most of our customers will place a lot of trust in our referrals.

In fact, the longer you are in business you might even consider requiring that your clients hire from your preferred vendor list. If a vendor is acting unprofessionally after you’ve booked them, have a firm conversation about expectations. Ideally, follow it up in writing so you have some documentation as well.

Maybe they’re just overworked and overwhelmed. Or perhaps they’ve got something going on personally. I always try to lead with empathy where I can. Ask: what can I do to make this easier for you?

But sometimes, people are just unequipped to be business owners. And it’s not because they have something going on or they’re just burnt out… it’s because they’re a hot mess.

If it doesn’t resolve, you’re well within your right not to work with them again. In most cases, that’s exactly what I recommend you do.

Wedding Planner Problem #4: Unruly Guests

You’re responsible for making the wedding day go seamlessly, but that can be difficult when there’s a cranky or drunk guest who’s acting inappropriately, rude, and sometimes even violent.

This should never be something you have to deal with, but unfortunately, it is. So how can we get ahead of it and figure out the best course of action before we’re put in an uncomfortable situation?

Dealing with Unruly Guests as a Wedding Planner

My biggest piece of advice here is to add a non-negotiable clause in your contract about guest behavior and abuse. You and your team need to have the right to walk out of a wedding if you’re being threatened, harassed, or verbally abused. You deserve to work in a safe environment and should not settle for anything less.

Navigating Problems as a Wedding Planner

Now listen, I just want to say before I wrap things up, that sometimes we can do everything right and still end up with a problem on our hands. It’s part of what we do as wedding planners. Other than the tips I’ve laid out here, the next best piece of advice I have is to find yourself a community of like-minded people who get it. Find people you can bounce ideas off of and planners dedicated to improving their craft together.

If you don’t have a community of wedding planner BFF’s yet, I want to invite you one more time to join me inside The Planner’s Playbook.

On top of all the resources inside to help you better your wedding planning business, fostering community is kind of my secret sauce. With 14 years in the wedding industry, I’ve really learned to grow and leverage the power of my network so I’m including a community component inside the Planner’s Playbook. If you are excited to connect with fellow wedding planners working toward the same dreams as you are, then join us inside now! And cheers to way fewer wedding planner problems in your future!

Explore More Wedding Industry Resources

For More Wedding Planner Business Secrets Follow Me On Instagram

This year, my gratitude list is really just one thing: the people in my life.

My family, my mom, my husband, my friends, my team… the colleagues who challenge me to grow, the coaches who push me forward, and my beautiful students who show up with so much heart — you’re the reason my life feels so full and rich.

Every year reminds me that the good stuff is who we get to walk through life with. And wow… I’m lucky.

So this Thanksgiving, I’m giving thanks for my community — the people who pour into me just as much as I try to pour into them.

Thank you for a year of love, laughter, and learning. 🤎

Happy Thanksgiving!! 🫶🏼
Survived low-rise jeans, skinny brows, and wedding timelines in Word. 🤣 All my OG Millennials check in 👇🏻👇🏻

#candicecoppola #weddingindustry #weddingpros #weddingindustryexperts #weddingplanner #weddingpro
I never set out to plan destination weddings.

But one opportunity changed everything.

That first trip led to years of career-making moments — weddings in the caribbean, being flown in by five star hotels to consult on their product, and creative projects I never could’ve imagined when I was just a girl from a small town with big dreams.

I’ve been lucky enough to see the world through the lens of my business — to travel, create, and get paid to do work I love alongside incredible clients.

And if you’ve ever dreamed about adding destination weddings to your planning business, I want you to know it’s absolutely possible for you, too.

Whether you’re being paid to fly to Tuscany or Fiji, Mexico to Montana.

Comment DESTINATION below, and I’ll send you the link to my Destination Wedding Planning Playbook — the exact resource that walks you through:

✨ how to become a destination wedding planner
✨ how to market your services
✨ what to offer (and charge for)
✨ and yes… even how to fill out immigration forms and fly linens in a suitcase 😅

This is your sign to stop waiting for “someday.” Your next destination could be your business. 💜

All, Growing a Business, Starting a Business, The Client Experience, Things to Do Better, Wedding Planning Advice

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