Listen, in today’s ultra-competitive wedding industry, staying ahead of the game is KEY to running a successful wedding planning business. As a wedding planner, it’s important to establish your brand and showcase your expertise in innovative ways to distinguish yourself from your competitors. Today, I’m going to share why every wedding planning business should have a blog to do just that!
Trust me, with over a decade of experience in the wedding industry, an effective blog strategy can absolutely change the game when it comes to marketing your business in a sustainable way. When done well. You’ll be able to effectively communicate with your clients, establish your brand, and ultimately position your wedding planning business as a leading player in the industry. Does that sound good? Let’s dive in!
Do you know your ideal client?
I promise I’m going to dive into the 5 reasons next, but before I do I just wanted to make sure that before you start writing your blog you do know what types of clients you want to read it. I’m not talking about their favorite coffee order or the fact that they binge-watch Vanderpump Rules. If you aren’t confident you know EXACTLY what your ideal client wants to hear, I would love to invite you to join me inside the Ideal Client Cocktail here. I will even throw in my favorite rum punch recipe!
#1 Increases SEO and gets customers to find you on Google
As a coach for fellow wedding planners, I need to tell you: most of you are SLEEPING on SEO. It’s not as hard as you think it is, and trust me when I say: you are smart enough to figure it out. Content marketing is the BEST way to generate new leads for your wedding planning business without burning TF out.
One of the key benefits of having a blog is that it can help your wedding planning business rank higher on Google and get in front of more potential clients. By producing quality content consistently and optimizing your blog posts for search engine optimization (SEO), you can make sure that your website is appearing in front of more people who are interested in what you have to offer.
#2 Your wedding planning business blog can act as binge-able content to help future customers know-like-trust you
Blogs are a great way to build trust with potential clients before they reach out and book. Your blog as a wedding planner allows you to showcase your expertise and share your unique style and vision that sets your business apart. Through a blog, you can show your ideal clients what you value (and in case you haven’t figured it out yet: people want to hire wedding planners who value what THEY value).
Millennials make up a large portion of our ideal clients in the wedding industry, and they are passionate about researching and consuming content. We know that they actively seek out information about different vendors and products and wedding trends to make sure they know EVERYTHING they need to know about their wedding day.
This makes blogs a great place for potentially cold readers can “warm up” to your business so that by the time they hit your contact form, they are ready to book. Blogs allow millennials to get an inside look at what you have to offer, from reviews of your services to photographs from real weddings, so that they can gather creative ideas for their own special day.
#3 Educates your potential customers so you don’t have to
A blog can be an incredibly effective tool to engage with and educate potential clients who want to know more about your expertise as a wedding planner. It can serve as a platform to answer frequently asked questions, share insider tips and tricks, and discuss current industry trends that are relevant to your clients. By using your wedding planning business’ blog as a resource, you can provide your clients with valuable insights even before you meet them in person, which can play a crucial role in establishing trust and building long-term relationships.
Moreover, blogging allows you to communicate with your clients on sensitive or complex topics that you may not want to discuss in detail over and over again, such as vendor tipping or what a realistic wedding budget is. Your clients can access the blog posts at any time they want, making it a convenient and user-friendly way to deliver important information.
By creating a comprehensive blog that addresses all of the concerns and questions that your clients have, you will be able to establish your authority in the field, build stronger relationships with potential clients, and position yourself as an authority in the wedding industry.
#4 Helps you to establish your brand
Your wedding planning business blog should be an extension of your brand, which means you should focus on showcasing your unique style in order to start attracting the right clientele. By featuring venues and wedding styles that your ideal client will be attracted to, you are reaffirming that your ideal client is in the right place (and you are the right choice!) while simultaneously repelling those couples who are not the right fit. For example, if you love elegant outdoor tented weddings, you’ll likely not want to feature ballroom weddings or rustic barn weddings.
Beyond featuring real weddings, you can also create informational blog posts that help establish your brand (using the same example as above, you could write about the top 10 wedding venues in your location – and only include the venues YOU want to work in). When choosing topics remember that if you want to book luxury weddings, you’ll want to avoid topics like “How to create a DIY seating chart” or things like that that will attract a more budget-conscious clientele.
Ultimately, your blog should be a place where potential clients can get a sense of your brand personality and style. Use creative comparisons, bold statements, and vivid descriptions to showcase your expertise and highlight your unique selling points. Remember, your wedding planning blog is an opportunity to showcase your creativity and stand out from the competition, so don’t be afraid to be bold and innovative with the content you share!
Not sure what to write about? We share blog topic ideas every single month inside the Planner’s Playbook!
#5 Provides content for social media marketing
One of the biggest benefits of having a blog is that it provides a steady stream of content for social media channels. By sharing your blog posts on Facebook, Twitter, and Instagram – wherever your ideal client hangs out – you can engage with your audience, drive traffic to your website, and ultimately increase your bookings. It’s a great way to stay consistent!
On top of that, you can repurpose your blog content as social media content too. Your blog post showcasing 10 favorite venues, for example, could turn into one new Instagram post for a #FridayFeature for ten weeks in a row. Don’t be afraid to get creative and have fun with it! If you’ve followed me for a while, you know I believe that sometimes we just need to TRY things. Marketing can and should be, just one big experiment, and we don’t always have to take everything so seriously in our businesses!
Starting a Blog for Your Wedding Business
Blogging can be a powerful marketing strategy for wedding planners who are looking to draw in more ideal clients. It gives you an opportunity to create meaningful connections and be discovered by potential couples. Better yet, blogging is quite inexpensive and gives you the freedom to tell your story in your own way with the help of images, videos, and text. You’ll have to invest some time into the process, but if done right, it can pay huge dividends for your business.
Need a little help getting started? Download 10 Wedding Planner Blog Topics for free to help you get started with your new blog!
Want more blogging ideas on the regular?
If you’ve made it this far, I can only imagine that you know how important it is to stay on top of your game as a wedding planner. I would love to invite you to join me inside the Planner’s Playbook. Each month, I share a complete DFY marketing plan that includes 4 fresh blog topics to attract new ideal clients into your business. And that’s not even the main purpose of the membership!
Each month, I also dive deep into ONE aspect of your wedding planning business (and give you a ton of tools and swipe files to implement!) and provide a ton of support in the community inside. If you are missing a strong community of wedding planners who want to elevate the whole damn wedding industry, you’ll be in good company inside!
Explore More Wedding Industry Resources
- Wedding Planners – Should You List Your Wedding Planner Pricing Packages On Your Website?
- How to Stand Out in a Crowded Market: Creating a Website for Wedding Planners That Get Results
- Want to Book Better Clients? Stop Marketing and Improve Your Client Experience Instead
- Wedding Industry Branding: How to Create A Recognizable Brand in the Wedding Industry with Brand Strategist Nicole Yang
- Should You Increase Your Price? How to Know When It’s Time to Raise Your Rates
- 8 Steps to Spring Cleaning Your Wedding Business
- How to Book Your FIRST Client as a Wedding Planner
- How To Build Your Portfolio As A Wedding Planner When You’re Just Starting Out
- Elizabeth McCravy On How To Create A Knock-Out Business Brand And Website
- Top 5 Blogging Tips For Wedding Pros in 2023
For More Wedding Planner Business Secrets Follow Me On Instagram
Your clients care about price... but not in the way you think they do.
They care about the story you are telling with your pricing.
And if you’re leading with assumptions about what they can afford (or worse, trying to “save them money” when they never asked), you’re communicating insecurity. Not value.
In this week’s episode of The Power in Purpose, I’m showing you what high-end wedding clients really think about your prices and why your future clients aren’t worried you’re charging too much...
They’re wondering why you’re not charging more.
We’re digging into:
→ The unspoken signals your pricing sends
→ How undercharging erodes trust
→ And why experience > affordability for the luxury client
If you’ve ever felt weird talking about your pricing, this episode is the mindset shift you didn’t know you needed.
Comment 193 and I’ll DM you the link to listen.
#weddingindustry #weddingpros #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #candicecoppola #weddingplanner #weddingindustryeducation
It’s giving…. relaxed ☺️
Just over here soaking up the sun while my AI assistant handles all the grunt work that used to take me hours. ☀️💻
Wedding season doesn’t have to mean burnout — especially when you’ve trained ChatGPT to work like it’s on payroll.
Inside my masterclass, I’ll show you exactly how to turn ChatGPT into your full-time planning assistant (and yes, it’s beginner friendly).
✨ Want the link? Comment MASTERCLASS and I’ll DM it to you!
#aiweddingplanner #plannersplaybook #weddingplannerlife #weddingseasonready #chatgptforplanners #creativeceo #weddingbizcoach #weddingindustryeducator #weddingplannereducation #weddingprotools
Lean in because I need to tell you something most wedding pros won’t say to your face 👀
When they see a vendor stretched too thin, they stop referring them.
If your business has outgrown you and you’re still trying to do it all yourself (with the long response times to prove it), you’re not just burning out... you’re sending a BIG red flag to wedding planners and other vendors.
When they see you dropping balls, missing emails, or barely holding it together, you stop looking like someone who is going to make them look good once they refer you 🫥
In this week’s episode of The Power in Purpose, I’m sharing the most common (and silent) red flags that are killing your referrals and the practical steps to win them back. Because building relationships in this industry isn’t about showing up once at a networking event.
If your phone isn’t ringing with the referrals you want, this is the episode you can’t afford to skip.
Comment 192 and I’ll send you the link to listen right now.
The Latest Wedding Planner Business Advice On YouTube
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