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How to Battle Imposter Syndrome in the Wedding Industry

October 16, 2023

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Do you find yourself feeling like a fraud in the wedding industry? The wedding industry is one that can bring joy and happiness to people's lives, but it can also come with its fair share of stress and self-doubt. Imposter syndrome is a common feeling amongst all kinds of professionals, and those in the wedding industry are no exception. Whether you're a seasoned pro or just starting out, it's easy to feel like you're not good enough or not worthy of success. Imposter syndrome can be especially prevalent in the wedding industry, where high expectations and pressure to deliver flawless events can amplify feelings of insecurity. Whether you are a wedding planner, photographer, or caterer, imposter syndrome can negatively impact your confidence and performance.

 If you're dealing with imposter syndrome, don't worry – you're not alone! Today, I’m going to share some tips to help you overcome this feeling and celebrate your successes instead!

Pantone's new color palette for spring with imposter syndrome in the wedding industry.

What Is Imposter Syndrome?

If you aren’t quite sure what I mean by “imposter syndrome”, let me share a quick definition so we can get on the same page. Imposter syndrome is a feeling of self-doubt, inadequacy, or unworthiness in spite of evidence that suggests otherwise. It is commonly experienced by high achievers and can lead to feelings of anxiety, depression, and even burnout. People with imposter syndrome tend to attribute their success to external factors such as luck or good timing rather than their own skills and talents. They may also feel like they are frauds who will eventually be “found out” and exposed for not being good enough.

As your wedding business coach, though, I also have to say that sometimes you DO need to sharpen your skills. It can be really easy to “catch the wedding bug” and jump in with both feet (let’s be honest – we have a relatively low barrier to entry). If that’s the case, you may be feeling a lack of confidence in your abilities but that will fade as you get a few weddings under your belt and focus on improving your craft. If you have been in business for less than five years, I have a ton of resources in my shop for just that!’

Now, let’s dive into those 7 ways to battle imposter syndrome in the wedding industry!

1. Acknowledge Your Achievements and Successes No Matter How Small

Sometimes, we're our own toughest critics. But hey, it's time to give yourself some well-deserved credit! Take a moment to celebrate every victory, no matter how small. Did you recently land a new client? Or maybe a happy bride shared a heartfelt review? Write down these amazing moments and let yourself feel genuine pride and self-appreciation. Embrace your wins as often as possible! 

In my high-tough mastermind for wedding pros, we take time to celebrate our wins every Wednesday! We also set 90-day goals each quarter, and I will ALWAYS have them write down exactly how they are going to treat themselves once they hit their goals.

2. Find a Support System of Fellow Wedding Professionals or Mentors Who Can Offer Advice and Guidance During Difficult Times

Dealing with imposter syndrome can be isolating, but remember that you are not alone. Seeking support from fellow wedding professionals can provide a sense of community and reassurance. Networking events, industry conferences, and online communities are excellent platforms to connect with like-minded individuals facing similar challenges. Engage in conversations, share your experiences, and listen to others' stories. Often, you will find that many successful individuals have battled imposter syndrome themselves. Learning from their journeys and hearing their strategies for overcoming self-doubt can be incredibly empowering.

Additionally, consider finding a mentor within the wedding industry. A mentor can provide guidance, support, and a fresh perspective on your challenges. Look for someone who has achieved success in your desired field and has experience navigating imposter syndrome. A mentor can help you set realistic goals, provide constructive feedback, and offer valuable advice based on their own experiences. If you think I might be the right fit for you, find out more about how we can work together here.

3. Get Organized – Set up a System That Allows You to Prioritize Tasks and Take On Challenges With a Clear Head

When you're feeling overwhelmed or like you don't know what you're doing, it can be hard to see the bigger picture. By taking the time to get organized and setting up a system that allows you to prioritize tasks (using a tool like Asana), you can focus on the task at hand with clarity and confidence. On top of that, getting organized can help train your brain to stay focused on the bigger picture and give yourself a confidence boost which can help prevent imposter syndrome in the future. Building a plan for tackling challenges will let your inner voice of doubt know that you are ready to take them on.

4. Make Sure to Take Time for Yourself

In our fast-paced lives, jam-packed with endless responsibilities, it's all too easy to overlook self-care. But let me tell you, my friend, it is absolutely crucial to prioritize taking care of ourselves regularly! We need to make sure we're thriving, not just surviving.

So here's the deal: carve out some precious time for yourself. Maybe it's a peaceful stroll in the breathtaking beauty of nature, or treating yourself to a 5-star massage that melts away all your stress (oh, yes!). Whatever revives your spirit. Investing time in self-care is investing in your long-term happiness and overall well-being. You deserve it, and the world needs your passion and energy to shine bright!

5. Create a Smile File Where You Can Save Screenshots of Every Nice Thing Your Couples and Industry Friends Have Said

This is one of my favorite ways to battle imposter syndrome in the wedding industry, and to be honest? I still do it today. I’ve been in the wedding industry for 15 years (and a coach for almost a decade), and I still love to read (and add to) my smile file often.

Let’s be honest, it's all too easy to overlook the positive feedback you receive in life. Consider creating a dedicated folder on your computer or phone, where you can archive screenshots of every kind compliment or word of appreciation you receive. This virtual treasure trove will serve as a visual reminder of just how much you are valued and appreciated. So, the next time you're feeling a little down, simply take a moment to delve into this repository of positivity and effortlessly boost your spirits.

6. Don’t Compare Yourself to Others in the Field – Better Yet, Mute Them on Instagram or Just Stop Watching Them

In the realm of social media, it's important to be intentional on social media. Social media can be both a blessing and a curse, especially within the wedding industry, it has the potential to foster connections and opportunities while also triggering feelings of anxiety and self-doubt. It's all too easy to find oneself stuck in the never-ending cycle of comparison. 

Instead, I REALLY want to encourage you to focus on yourself and your own growth. Instagram is NOT reality, and as much as you may love to follow someone on Instagram, it doesn’t mean you know their business or that their business is doing way better than yours. As someone who has the luxury of seeing the BTS of some of the big wedding vendors you follow, trust me when I say this. Instagram is NOT reality.

7. Continue to Invest in Your Professional Development

This doesn’t have to mean spending a million dollars and buying every course that makes you feel like you are missing something. However, I do want to encourage you to attend workshops, conferences, and seminars relevant to your field. By staying updated on the latest trends and techniques, you can enhance your skills and feel more confident in your expertise. Learning from others in the industry can also provide validation and inspiration, further bolstering your self-belief. You don’t have to attend everything either. I recommend choosing just 1-2 people to learn from and really focusing on what they are saying. Otherwise, it’s easy to get overwhelmed by mixed messages.

Is the Planner’s Playbook right for you?

While imposter syndrome in the wedding industry happens to all types of wedding vendors, if you are a wedding planner, I want to encourage you to check out my low-cost membership: the Planner’s Playbook. For $57/month, you get one deep dive playbook each month from me, and you get monthly coaching calls, quarterly workshops, guest speakers, and literally the best community of other wedding planners who want to see you win.

8. Make Sure You’re Setting Realistic Goals

The advice you didn’t expect, maybe? But as we are plagued online with messages like “launch an online course and make a million dollars in 90 days”, I feel like it’s important to say. One of the reasons you are feeling imposter syndrome or disappointment in your business might be because the people you are listening to are giving you unrealistic expectations.

A woman in a yellow jacket navigating the wedding industry with imposter syndrome.

Embracing Your Own Uniqueness in the Wedding Industry

One of the most powerful ways to navigate imposter syndrome is by embracing authenticity and owning your expertise. In a saturated wedding industry, it's important to showcase your unique qualities and stand out from the competition. You probably know to do that in your marketing, but the inner work is important too.  You are a talented wedding professional capable of creating memorable and magical experiences for your clients. Believe in yourself and watch your career soar to new heights. I will be cheering you on as you do!

Ready to Elevate Your Wedding Planning Business?

We would love to welcome you inside The Planners' Playbook, the membership for wedding planners who want to elevate the wedding industry and feel confident AF in their wedding planning business. From masterclasses and workshops to a deep-dive playbook being released every month, The Planner’s Playbook has everything you need to streamline your processes and save time. Plus – you’ll even get a discount on the CC shop!

Explore More Wedding Industry Resources

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When you created systems for your business - did you create them for your best days… or your worst?

My guest on this weeks episode of The Power in Purpose Podcast is none other than @simplysandrayvonne - a systems strategist and Honeybook expert for wedding pros - and Sandra wants you to think about your systems differently.

Our conversation talks about how you can set up your systems for your worst days, and also how to navigate your business with a chronic illness.

✨ Comment the word SUPPORT below and I’ll DM you a direct link to listen. I can’t wait to hear what you think! 🥰

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Who you think you’re emailing vs who is actually responding 💀

I had to jump on this one because it was too funny 😂 Fun times at #trinidadcarnival on Jouvert morning! I definitely enjoyed myself, my wig, and the corn soup.

We all put on a polished front but I think who we are behind the scenes and away from our desks is way more interesting and relatable! Here’s some encouragement to make a reel like this too and show off your personality 😆 #relatable #behindthescenes
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Should you be on TikTok? That’s a question I get asked a lot - and it should come as no surprise that I have some STRONG feelings about this.

The quick answer is yes - but not on the way you think.

Comment EPISODE 128 and I’ll send you a link to this weeks episode of The Power in Purpose podcast where you’ll hear me make the case for why it think it’s a MUST.

Plus, I talk about Nancy Meyers, THAT submarine, and Vanderpump Rules.

Once you listen, I’d love to hear your take. Agree or disagree with my opinion?!
 #weddingindustry #weddingpro #candicecoppola #marketing #weddingpros #weddingplanning101 #weddingindustryeducation #marketingstrategy #socialmediamarketing

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