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Growing a Business

8 Things You Can Do When Feeling Stuck in Your Wedding Business

May 24, 2023

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There are times, especially in the fast-paced wedding industry, when you may start feeling stuck in your wedding business. Be it fewer clients than usual or a sudden lack of motivation – it can leave you feeling like you are in a constant battle.

But, you're not alone. In fact, as a business coach who has worked with countless wedding professionals, I know that these feelings are all too familiar, and most people in the industry experience them more frequently than you think.

But, the good news is that there are ways to get back on track. And today, I am here to help. I want to share with you some of the tried and tested things that have worked for me and others like you to help kickstart your morale and motivation.

So, without further ado, here are the 8 things that you can do when you feel like you're stuck in your wedding business.

when feeling stuck in your wedding business, it's a good idea to get inspired creatively

1. Network With Other Wedding Vendors

Networking with other wedding vendors is an excellent way to break out of a rut in your wedding business. Connecting with other professionals in the same industry can open doors to an abundance of tips, advice, and experiences. What's more, building relationships that can extend over time creates opportunities for collaboration and access to a wider range of resources and ideas so that you keep pushing forward!

It can also remind you that you aren’t the only one feeling stuck in your wedding business right now.

Networking with other wedding vendors can do more than just establish relationships; it can also help inspire new ways to differentiate your services. These conversations and interactions may lead you to innovative strategies for setting your wedding business apart from the competition. Furthermore, these connections can offer valuable insights and fresh perspectives, empowering you to tackle business problems and brainstorm new marketing plans with renewed optimism and purpose.

2. Do Creative Work Like Planning a Styled Shoot

As a wedding planner, feeling stuck can be frustrating but trust me, forcing yourself to get creative can help you break free from that feeling! One fantastic way to show off your skills and bring something unique to the table is by planning a styled shoot. It's a chance to showcase your creativity and pull together something different and exciting. 

Not only that, but styled shoots are also an excellent opportunity to connect with other vendors in the industry, building relationships that could lead to future collaborations. Styled shoots helped me get published in several features and even helped turn me into a two time published author. 

So when you are feeling stuck in your wedding business, embrace your creativity and show potential clients what you're capable of with a styled shoot that sets you apart from the pack. Want a little help? Grab my free guide for planning magazine-worthy styled shoots here.

3. Hire a Business Coach

I know I might be biased here but whether you're a newbie or a seasoned vet in the wedding biz, hiring a business coach can help you get unstuck and help you take your business to the next level! A business coach can bring in a unique perspective and time-tested strategies to the table that'll help you start making progress toward your goals.

Think we might be a good fit to work together? Join me inside my low-cost membership for wedding planners, The Planners Playbook! Want even more high-level support? Apply for my high-end mastermind WeddingPro Insiders.

4. Re-evaluate Your Pricing Structure

If ever feel stuck in your business, it may be a result of not charging enough. A moment of reflection and re-evaluation of your pricing structure could be just what you need to push forward.

Consider the value you're bringing to the table and make changes as necessary. Remember, charging more means you can attract higher-paying clients and ultimately boost your revenue. Don't be afraid to shake things up and ask for the compensation you truly deserve!

As a coach for wedding pros, pricing is one of the MOST frequently asked questions I get. If you really want to know everything I know about pricing, grab my guide in the shop here!

5. Update Your Website and Social Media Channels

Updating your website and social media channels can be a great way to reinvigorate your wedding business when you're feeling stuck in your wedding business. Taking the time to make minor tweaks on your website, such as changing out some photos or adding new content, can help you reconnect with your business in an exciting way and remind you why it matters. 

Additionally, updating these channels with fresh content is often vital to staying connected with customers and provides an opportunity for creative expression. Doing something creative can help spark creativity for other aspects of your business, too. So don't be afraid to take the time to update your website and social media channels- it can be just the jump start you need when you feel stuck!

6. Attend Industry Conferences and Workshops

It’s 2023, and aren’t we all so happy to see each other in person again? I know I’ve already attended a few in person events this year and have a few more on the books before the year ends!  

In-person events are a great way to stay connected with your industry and learn new skills, plus they give you the opportunity to network with like-minded professionals. Check out what’s available in your local area or online and jump on the chance to attend these events. You won’t regret it- I promise!

Will I see you at Wedding MBA? DM me and let me know you’ll be there!

7. Try a New Marketing Strategy

If your current marketing strategy isn't delivering the results you expect, don't lose heart – it's time to get creative and take a fresh approach. There are tons of options to consider, from investing in targeted paid advertising campaigns to experimenting with emerging social media platforms. But with so many routes to explore, how do you find the right one for your business?

Marketing is all about experimenting! Don't be afraid to test what works for your business or try calculated risks to grow your customer base. I always suggest wedding professionals experiment with their marketing, and that's precisely how I tackle it in my own business.

The key is to stay curious, keep learning, and be willing to invest in the approaches that work best for you!

8. Take a Break and Recharge

When running a wedding business, it is important to take regular breaks and recharge in order to avoid burnout. Take it from me – burnout can lead to decreased productivity, missed deadlines, and an overall decrease in quality of work. Taking a break allows you to step away from the everyday demands of running a business and gives you time to reflect on what you’ve achieved and come up with fresh ideas. It also gives you the opportunity to clear your head, get outside your comfort zone, and build new skills that can help you grow as a business owner.

Taking breaks also helps reduce stress levels which can have an impact on both your mental and physical health. When we experience too much stress, our bodies become overwhelmed, which leads to exhaustion and difficulty concentrating. By taking regular breaks throughout the day or week or months of wedding season, we give ourselves time to relax and recharge so we can come back feeling more focused and energized. This allows us to stay productive without burning out quickly or feeling overwhelmed by the demands of our work.

Finally, taking breaks helps maintain mental clarity, which is essential for staying on task with weddings and other projects. Regular breaks allow us to reset our thoughts so we can approach tasks with renewed energy and enthusiasm. They also give us time for self-care which is necessary for keeping ourselves balanced mentally, emotionally, spiritually, physically, etc., in order for us to be able to run our businesses effectively.

If you are heading into wedding season and are already feeling burnt out or stuck, head to this post here for more tips!

being a wedding planner can be stressful, and in this post we will share 8 tips for when you are feeling stuck in your wedding planning business

Stress in the Wedding Industry

Let me finish with some real talk here. Wedding planning is undoubtedly one of the most stressful jobs in the world. It requires an incredible amount of organization and detail-oriented multitasking and often involves managing a large budget and navigating complex legal contracts. On top of all this, wedding planners are responsible for ensuring that each and every aspect of the wedding comes together perfectly – from selecting venue arrangements to choosing catering options to coordinating with vendors, family members, and friends. With so much on your plate, it can be difficult to find time to focus on your own mental health and well-being. I KNOW how it is, and that's why taking care of yourself first is so important.

No Matter How You Feel Now – You Won't Be Feeling Stuck in Your Wedding Business Forever

Feeling stuck in your wedding business is not uncommon, but it doesn’t mean you have to STAY stuck. By networking with other vendors, doing creative work, hiring a business coach, re-evaluating your pricing structure, updating your online presence, attending industry events and workshops, trying a new marketing strategy, and even just taking a break and recharging, you can reignite your passion and grow your business. So don’t give up – use these tips to get yourself back on track and achieve your goals.

Want to skip to the good part where I invite you to join me inside of my wedding planner’s membership, the Planner’s Playbook, to not only get better at your craft but also network with other wedding planners just like you? Head here and get on the waitlist now.

Explore More Wedding Industry Resources

For More Wedding Planner Business Secrets Follow Me On Instagram

If you're into business advice, cocktails, #islandlife, real housewives memes, #teamariana, skincare, and houseplants– then you're definitely following me for all the right reasons!

In case you need a refresher - I'm Candice! And I believe you shouldn't have to do business (or happy hour) alone.

I help wedding pros of ALL kinds build a profitable business with purpose. 

I've been mentoring wedding pros since 2011, mostly while I was growing my renowned wedding planning & design company.

In 2019, I sold my 6-figure business so I could help you build the kind of business that you want. There are so many ways we can connect to help you grow your business! Here are a few:

🎙 Check out my podcast, The Power in Purpose
📹 Watch my YouTube channel if you're five years or less into your business
📗 Join me inside my community for planners, The Planner's Playbook
💡Apply to be inside my high-level mastermind for women in the wedding industry, WeddingPro Insiders

Building the kind of wedding business you want doesn't have to be hard. In fact, growing your business can be easy.

The secret to growing your business quickly is working with someone who has been where you want to go. And I'm that guy! 😉

Thanks for being here 🥰❤️ and thanks to @tyzwilson for the photo 😘

#fridayintroductions #candicecoppola #honeybook #weddingpro #weddingpros #weddingindustry #weddingindustryeducation #weddingindustryexperts #weddingmba #businesscoach #eventprofs #weddingplanner #weddingplannerlife #lifeofaweddingplanner #risingtidesociety #therisingtidesociety #theplannersociety #plannersplaybook
One of the most common questions I’m asked is, “Candice, should I raise my price?”

I know this is a struggle point for most business owners, makers, and service providers. No matter if you’re brand new to business or you’ve been in business for a gazillion years, we feel really self conscious about our price.

We hem and haw over whether we should increase it or keep it where it is, and start asking questions like...

👀 How do I know if I am ready for a price increase?
👀 What should my pricing be??
👀 What does it mean if I start charging more money?
👀 What will happen if I raise my rates? Will my clients abandon me?

I have to admit - the answer to whether you should increase your price isn’t as straight forward as I’d like it to be, which is why I recorded today’s episode!  

While it is a process to raise your rates, this episode of The Power in Purpose podcast will help you understand better when it’s smart to raise your price - and the strategy behind raising your rates. 

I also talk about the repercussions of a price increase - because I know you’re scared of that, too.

I can’t wait to hear your thoughts on todays episode!
#candicecoppola #weddingpro #honeybook #weddingplanner #lifeofaweddingplanner #weddingplannerlife #weddingphotographer #weddingplannereducation #weddingphotographers #weddingindustry #weddingindustryeducation #weddingindustryexperts #weddingindustrypodcast #weddingmba #eventprofs #pricingstrategy #pricing #businessquotes #businessstrategy

First, what did you think of my analogy about ‘tweaking’ your brand into something that becomes unrecognizable?

On the podcast this week I’ve got a special guest: my own brand designer and strategist, @nicoleayang!

Nicole and I are talking about HOW to create an instantly recognizable brand, WHY it’s important to your success - and branding trends with think are TIRED 🥱.

It’s an episode filled with branding gems from one of the smartest and most talented branding strategists I know!

👉🏼 I’d love to know what your take away is from this episode - and if I should have Nicole back for another round of branding truth bombs?! 💣

Tell me below! 

#theplanersplaybook #candicecoppola #weddingpro #weddingpros #dayofcoordinator #weddingplanner #weddingplanning #thepowerinpurposepodcast #weddingpropodcast #weddingindustry #weddingindustrypodcast #branding #brandingtips #brandingpodcast #weddingindustryeducation #honeybook #risingtidesociety #nicoleyang

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Each week, we explore how to build a profitable business with purpose—and the stories behind successful entrepreneurs who have. Get ready to dig in and have meaningful conversations about business and life, as we explore the strategies and techniques that build the kind of business you want. 

I believe entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

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