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8 Things You Can Do When Feeling Stuck in Your Wedding Business

July 18, 2023

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I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader). Are you ready to grow and scale a profitable business with purpose–and one that gives back to your meaningful life? Thought so!

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There are times, especially in the fast-paced wedding industry, when you may start feeling stuck in your wedding business. Be it fewer clients than usual or a sudden lack of motivation – it can leave you feeling like you are in a constant battle.

But, you're not alone. In fact, as a business coach who has worked with countless wedding professionals, I know that these feelings are all too familiar, and most people in the industry experience them more frequently than you think.

But, the good news is that there are ways to get back on track. And today, I am here to help. I want to share with you some of the tried and tested things that have worked for me and others like you to help kickstart your morale and motivation.

So, without further ado, here are the 8 things that you can do when you feel like you're stuck in your wedding business.

when feeling stuck in your wedding business, it's a good idea to get inspired creatively

1. Network With Other Wedding Vendors

Networking with other wedding vendors is an excellent way to break out of a rut in your wedding business. Connecting with other professionals in the same industry can open doors to an abundance of tips, advice, and experiences. What's more, building relationships that can extend over time creates opportunities for collaboration and access to a wider range of resources and ideas so that you keep pushing forward!

It can also remind you that you aren’t the only one feeling stuck in your wedding business right now.

Networking with other wedding vendors can do more than just establish relationships; it can also help inspire new ways to differentiate your services. These conversations and interactions may lead you to innovative strategies for setting your wedding business apart from the competition. Furthermore, these connections can offer valuable insights and fresh perspectives, empowering you to tackle business problems and brainstorm new marketing plans with renewed optimism and purpose.

2. Do Creative Work Like Planning a Styled Shoot

As a wedding planner, feeling stuck can be frustrating but trust me, forcing yourself to get creative can help you break free from that feeling! One fantastic way to show off your skills and bring something unique to the table is by planning a styled shoot. It's a chance to showcase your creativity and pull together something different and exciting. 

Not only that, but styled shoots are also an excellent opportunity to connect with other vendors in the industry, building relationships that could lead to future collaborations. Styled shoots helped me get published in several features and even helped turn me into a two time published author. 

So when you are feeling stuck in your wedding business, embrace your creativity and show potential clients what you're capable of with a styled shoot that sets you apart from the pack. Want a little help? Grab my free guide for planning magazine-worthy styled shoots here.

3. Hire a Business Coach

I know I might be biased here but whether you're a newbie or a seasoned vet in the wedding biz, hiring a business coach can help you get unstuck and help you take your business to the next level! A business coach can bring in a unique perspective and time-tested strategies to the table that'll help you start making progress toward your goals.

Think we might be a good fit to work together? Join me inside my low-cost membership for wedding planners, The Planners Playbook! Want even more high-level support? Apply for my high-end mastermind WeddingPro Insiders.

4. Re-evaluate Your Pricing Structure

If ever feel stuck in your business, it may be a result of not charging enough. A moment of reflection and re-evaluation of your pricing structure could be just what you need to push forward.

Consider the value you're bringing to the table and make changes as necessary. Remember, charging more means you can attract higher-paying clients and ultimately boost your revenue. Don't be afraid to shake things up and ask for the compensation you truly deserve!

As a coach for wedding pros, pricing is one of the MOST frequently asked questions I get. If you really want to know everything I know about pricing, grab my guide in the shop here!

5. Update Your Website and Social Media Channels

Updating your website and social media channels can be a great way to reinvigorate your wedding business when you're feeling stuck in your wedding business. Taking the time to make minor tweaks on your website, such as changing out some photos or adding new content, can help you reconnect with your business in an exciting way and remind you why it matters. 

Additionally, updating these channels with fresh content is often vital to staying connected with customers and provides an opportunity for creative expression. Doing something creative can help spark creativity for other aspects of your business, too. So don't be afraid to take the time to update your website and social media channels- it can be just the jump start you need when you feel stuck!

6. Attend Industry Conferences and Workshops

It’s 2023, and aren’t we all so happy to see each other in person again? I know I’ve already attended a few in person events this year and have a few more on the books before the year ends!  

In-person events are a great way to stay connected with your industry and learn new skills, plus they give you the opportunity to network with like-minded professionals. Check out what’s available in your local area or online and jump on the chance to attend these events. You won’t regret it- I promise!

Will I see you at Wedding MBA? DM me and let me know you’ll be there!

7. Try a New Marketing Strategy

If your current marketing strategy isn't delivering the results you expect, don't lose heart – it's time to get creative and take a fresh approach. There are tons of options to consider, from investing in targeted paid advertising campaigns to experimenting with emerging social media platforms. But with so many routes to explore, how do you find the right one for your business?

Marketing is all about experimenting! Don't be afraid to test what works for your business or try calculated risks to grow your customer base. I always suggest wedding professionals experiment with their marketing, and that's precisely how I tackle it in my own business.

The key is to stay curious, keep learning, and be willing to invest in the approaches that work best for you!

8. Take a Break and Recharge

When running a wedding business, it is important to take regular breaks and recharge in order to avoid burnout. Take it from me – burnout can lead to decreased productivity, missed deadlines, and an overall decrease in quality of work. Taking a break allows you to step away from the everyday demands of running a business and gives you time to reflect on what you’ve achieved and come up with fresh ideas. It also gives you the opportunity to clear your head, get outside your comfort zone, and build new skills that can help you grow as a business owner.

Taking breaks also helps reduce stress levels which can have an impact on both your mental and physical health. When we experience too much stress, our bodies become overwhelmed, which leads to exhaustion and difficulty concentrating. By taking regular breaks throughout the day or week or months of wedding season, we give ourselves time to relax and recharge so we can come back feeling more focused and energized. This allows us to stay productive without burning out quickly or feeling overwhelmed by the demands of our work.

Finally, taking breaks helps maintain mental clarity, which is essential for staying on task with weddings and other projects. Regular breaks allow us to reset our thoughts so we can approach tasks with renewed energy and enthusiasm. They also give us time for self-care which is necessary for keeping ourselves balanced mentally, emotionally, spiritually, physically, etc., in order for us to be able to run our businesses effectively.

If you are heading into wedding season and are already feeling burnt out or stuck, head to this post here for more tips!

being a wedding planner can be stressful, and in this post we will share 8 tips for when you are feeling stuck in your wedding planning business

Stress in the Wedding Industry

Let me finish with some real talk here. Wedding planning is undoubtedly one of the most stressful jobs in the world. It requires an incredible amount of organization and detail-oriented multitasking and often involves managing a large budget and navigating complex legal contracts. On top of all this, wedding planners are responsible for ensuring that each and every aspect of the wedding comes together perfectly – from selecting venue arrangements to choosing catering options to coordinating with vendors, family members, and friends. With so much on your plate, it can be difficult to find time to focus on your own mental health and well-being. I KNOW how it is, and that's why taking care of yourself first is so important.

No Matter How You Feel Now – You Won't Be Feeling Stuck in Your Wedding Business Forever

Feeling stuck in your wedding business is not uncommon, but it doesn’t mean you have to STAY stuck. By networking with other vendors, doing creative work, hiring a business coach, re-evaluating your pricing structure, updating your online presence, attending industry events and workshops, trying a new marketing strategy, and even just taking a break and recharging, you can reignite your passion and grow your business. So don’t give up – use these tips to get yourself back on track and achieve your goals.

Want to skip to the good part where I invite you to join me inside of my wedding planner’s membership, the Planner’s Playbook, to not only get better at your craft but also network with other wedding planners just like you? Head here and get on the waitlist now.

Explore More Wedding Industry Resources

For More Wedding Planner Business Secrets Follow Me On Instagram

Soooooo what’s your price look like? 😳🤔

To all my wedding pros, don’t do this! Comment CONSULT and I’ll send you a link to my consultation cheat sheet with the right questions to ask during a consult 😉

#weddingmeme #weddingmemes #weddingindustry #weddingfun #weddingfunny #weddingplanning
✨ Spend the day with me and see what a very busy day is like for me as a business coach and content creator! 

Yesterday was definitely a full day of coaching calls with the women in my mastermind and a lot of teaching and content creation. Here’s how I spent my day:

Coaching calls with @ininkweddings @afamilyaffairmaine @itssimplyaddy @wild.smile.events @nicoledaniellestudios @laceandbowbridalnm @atouchofgrayevents @letterpressmade 
Teaching a workshop with @honeybook 
Recording an episode of my podcast (premiering next week!)
Trying to get my steps in and taking the smallest of breaks between meetings

Not everyday looks like yesterday, but I definitely love when I get to spend my time with the women and communities I serve!

Would you like to see more content like this from me? I’d really like to hear from you! This was a lot of fun to make. ❤️

#candicecoppola #dayinthelife #weddingindustry #weddingpro #businesscoach #podcaster #adayinthelife #thepowerinpurposepodcast #weddingpros #weddingindustryeducation
Let’s create a quarterly business strategy together! ✨

For years, I’ve set goals and created business plans every single quarter. I love working in 90 day chunks because it’s short enough to take quick action but long enough to make progress. 

Each quarter I:

👉🏻 Review the previous quarter, celebrate wins, and acknowledge what got left behind or didn’t work 

👉🏻 Make decisions about where I want to focus my time and energy for this quarter 

👉🏻 Set sales goals 

👉🏻 Take it to my big white board calendar and create a plan, assigning due dates to big projects while managing my schedule 

👉🏻 I put everything into Asana and start creating more concrete to do lists and plans!

I LOVE doing this and loved getting the chance to share it with you! 

Tomorrow I’m leading a 90 day goal setting sesh inside my 1:1 coaching mastermind, WeddingPro Insiders and later this month I MIGHT be doing a special workshop in the Honeybook community 👀 

Stay tuned!!

#goalsetting #weddingindustry #weddingplannereducation #weddingbusiness #weddingpros #quarterlygoals #businessowner #businessstrategy #businesscoach #candicecoppola #weddingproinsiders #weddingpodcast #vlog #businessvlogger #comewithme
Is your copy CATFISHING people?

Be honest, does “premier wedding planner” hang out on your homepage? Because GIRL, I hate to break it to you, but what does that even MEAN?

Every wedding pro I know is on the struggle bus this season with sales… And sure, most of what we’re experiencing is part of the ‘wedding gap’ (and an election year), but could your website copy also be the problem? 

Copywriter to wedding pros @andreashahcopy joins me in this episode to talk about the four biggest mistakes she sees wedding pros making with their website copy and how to fix it.

(number three was definitely my personal favorite)

She breaks this shit DOWN and gives you actionable steps and quick fixes that will work.

Listen everywhere you get podcasts (and on YouTube because why TF not post there, too?!)

#weddingindustry #weddingpro #candicecoppola #thepowerinpurposepodcast #weddingindustryeducation #weddingindustryexpert #copywritingtips #digitalmarketing #weddingpros

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Each week, we explore how to build a profitable business with purpose—and the stories behind successful entrepreneurs who have. Get ready to dig in and have meaningful conversations about business and life, as we explore the strategies and techniques that build the kind of business you want. 

I believe entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

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