As a wedding planner, your brand isn’t just part of your business — it is your business. It’s what sets you apart in a crowded market. It’s what attracts clients who are obsessed with your style, trust your process, and can’t wait to work with you. And you’ve worked damn hard to build that brand. So today, I want to talk about how to plan the perfect brand photoshoot as a wedding planner (so you can stop hiding behind those outdated headshots and random iPhone photos!).
If you are planning your branding photoshoot in the near future, I also recommend you listen to this episode on the podcast where I interview a very talented branding photographer I’ve personally used before, The Branded Boss Lady.
Photos in this post were taken by my very talented friend (and branding photographer): Carla Ten Eyck
Plan Your Branding Photoshoot
As a wedding planner, you probably already know the power of planning. And when it comes to your brand photoshoot, the same rules apply. Before you start dreaming up shot lists and color palettes, hit pause and get clear on your goals. Because here’s the thing: you might only do one branding shoot a year and if that’s the case, you want every single image to work hard for your business. Think big picture. What are you promoting? Where will these photos live? What do you want your dream clients to see and feel when they land on your website or scroll your feed?
Set your goals and write down what you aim to accomplish through this photoshoot. There are so many shiny objects in the online space; don’t let a branding photoshoot be one! Do you need photos to elevate your online presence? Showcase a new service? Thinking ahead and having a crystal-clear goal will keep you focused during the shoot, ensuring you get the MOST out of your investment.
Consider starting a Pinterest board or finding another way to keep your ideas organized as well. This will be your inspiration that you can refer back to while planning and during your photoshoot. Keep in mind that as much planning as we do, sometimes the best ideas come alive during the shoot. The creative flow of a photoshoot doesn’t need to be planned in SO much detail that you can’t enjoy the process. Which brings me to the next step…
Find a Branding Photographer That Understands Your Vision
As a wedding planner, you likely have a slough of wedding photographers who have snapped BTS shots of you and would love nothing more than to help you with your next branding photoshoot. While that may be a good option, I encourage you to consider investing in a professional brand photographer. They can guide you and strategically plan and bring fresh ideas to the table in a way that a wedding photographer likely can’t (because they don’t do it every day!).
When looking for a photographer, make sure to take the time to go through their portfolio carefully. This way, you can make sure their photography style matches your vision and brand. It’s also a plus if they have their own studio. Having a studio means you don’t have to worry about weather or other factors that could impact your shoot. Plus, it saves you time and money you’d otherwise spend finding a location.
PS: Want more advice on what it takes to build a recognizable brand? Tune into this episode where I interviewed Nicole Yang (my own branding designer) all about wedding industry branding.
Outline the Shots
When it comes to getting the right images, planning ahead is non-negotiable. A brand photoshoot is an investment and it definitely isn’t something you want to improvise.
Before you step in front of the camera, take the time to outline the specific shots you need. Think through where these images will show up (your website, social media, client guides, proposals), and map out a list of what will actually be useful.
Flat lays, behind-the-scenes moments, working at your desk, prepping client gifts — whatever reflects your brand and process. This is about creating purposeful content, not just pretty photos. Think about the types of pictures you want, the number of people involved, and the different locations for the shoot. We’ll dive into props next, but for now, take some time to map out the types of shots you’ll need.
A word to the wise: don’t just get vertical shots either! When you start to plan your brand photoshoot for wedding planners, you might only be thinking about content for social media but the reality is, your website needs love too! I recommend a few shots that let you add text beside yourself too so the photos feel extremely intentional.
I know it’s tempting to head to Pinterest and fill up your Pinterest board full of fun poses and headshot ideas, but pause here for a sec. You might also want to think about upcoming promotions you’ll have (and think about how your photos can support you with that!). I also recommend getting some on-brand “stock image” style photos that DON’T include your face. Trust me – these help you pull together content in your blog, website, and social that feel super branded without 85 different versions of your face.
Plan Your Props
Now for the part that feels a little more creative… choosing the visual elements that bring your brand to life.
Think about the props, textures, colors, and décor that will help set the right tone for your shoot. What elements reflect your style, process, and the kind of experience you deliver to your clients? Maybe it’s curated details from past weddings, your favorite planning tools, or a color palette that ties back to your brand.
But don’t just grab things because they’re pretty. Be intentional. Each image should speak directly to your ideal client and have a purpose behind it. Ask yourself: Where will I use this photo? What message does it send?
Drawing a blank? Here are a FEW ideas of what you might want to bring as a prop (but this is by no means an exhaustive list!):
- Wedding planning binder or portfolio
- Laptop or tablet (don’t forget to screenshot what you might want up on your screen!)
- Clipboard with wedding planning checklist or timelines
- Wedding inspiration boards or mood boards
- Assorted wedding invitations and stationery samples
- Color swatches or fabric samples for wedding decor
- Wedding planning books or magazines
- Floral arrangements or bouquets
- Wedding cake or dessert samples
- Seating arrangement charts or place cards
- Table linens and napkins in different colors or patterns
- Centerpiece ideas or prototypes
- Decorative props like candles, vases, or lanterns
When you combine your brand photoshoot with a styled shoot, you can elevate your portfolio to showcase your expertise as a wedding planner. You will likely consider including a beautifully styled table setup or other elements that highlight your impeccable work, even if you don’t choose to get as detailed as you would with a properly styled shoot that you might be trying to get published. Want to learn more about styled shoot planning? Grab my free guide here.
Choosing a Location for Your Branding Photoshoot
When deciding on a location for your branding photoshoot, your options are virtually limitless. If you’ve hired a branding photographer, they may have their own studio space that you can use to take product and lifestyle shots. However, taking advantage of unique rental spaces in your city or even the office space where you conduct business (whether at home or somewhere you rent!) is also fun. The key is to be mindful of the look and feel that your brand is trying to convey.
If you want something more creative and luxurious, consider visiting a popular wedding venue for your photos. You will need permission from the owner before booking, but it could be worth it if you’re looking for a more classic backdrop that helps bring out the best in each photo. Newer venues in your area will likely be eager to collaborate. Lastly, make sure the colors and environment match what your brand is all about so there’s consistency across all images being taken during the photoshoot.
Dress for Success
Picking the perfect outfits for your branding photoshoot is super important to represent your brand effectively. It’s all about choosing pieces that look cohesive, make you stand out from the competition, and leave a lasting impression. Try layering your clothes to add texture, depth, and dimension to your photos – it’ll make you look more polished and make it easier to swap jackets and layers so you can get more outfit options out of less pieces.
When selecting clothing, make sure to choose a mix of pieces that match your brand’s colors and neutrals so you have branding photos for every occasion. After all, some of these photos will want to “pop” in your Instagram feed so that a bright pink blazer is more than appropriate, and some instances may call for something softer (like in your investment brochure). While I will always advocate for everything to feel on brand for you, I want to make sure you give your future self options, too!
It’s also worth splurging on professional hair and makeup for your branding shoot. Not only will it take a huge weight off your shoulders (and make the day feel more like self-care than stress), but pros know how to create looks that work beautifully with your brand’s style, the lighting, and the camera. Trust me—you’ll look and feel more confident, and it will absolutely show in your photos.
And remember, don’t be afraid to show off your individual personality and brand story by adding a statement piece or unique accessory. Whether it’s a cool piece of jewelry, a trendy hat, or a fancy scarf, make sure everything works together and sets the right mood for the shoot.
Lastly (and most importantly), wear something you feel comfortable in. You can listen to this podcast where I share candidly why it took me so long to book a branding photoshoot myself, but the short version is: I know what it’s like to feel uncomfortable in front of the camera and I do NOT want that for you.
Add B Roll Footage to Your Shoot
Lastly, don’t overlook video — especially in 2025. We all know how important video content has become in marketing, and your brand shoot is the perfect time to capture some B-roll.
This behind-the-scenes footage can go a long way in helping you create polished, on-brand content for Instagram Reels, TikTok, your website, or even future course materials. It doesn’t have to be complicated… short clips of you working, setting up a flat lay, reviewing timelines, or walking through a venue go a long way.
The goal? To give your audience a real look at what it’s like to work with you and to build trust through authentic, visual storytelling.
If your branding photographer doesn’t offer B Roll footage as part of their package, then consider looking for a local videographer or bringing someone else on your team to help.
Planning a Branding Photoshoot For Your Wedding Planning Business
Friend, this isn’t just about getting pretty pictures for Instagram. A professional brand shoot helps you step into your CEO role, show off what makes your business magic, and attract the kind of clients who already see you as the expert you are. Your dream clients are paying attention, and polished, intentional photos send a message loud and clear: you take your business seriously.
As a business coach for wedding planners, I want to really stress the opportunity to showcase your expertise, personality, and unique brand identity with a branding photoshoot. While planning carefully, doing thorough research, and assembling the right team takes time, the results are so worth it. Take it from me – who avoided it for too many years!
Have questions about planning your branding photoshoot as a wedding planner? DM me over on Instagram and let me know! I’m no expert, but I’m happy to help however I can.
Explore More Wedding Industry Resources
- How To Design A Styled Shoot As A Wedding Planner
- Wedding Planner Marketing: How to Attract and Speak Directly to Your Ideal Client
- How To Get Wedding Clients When You’re Just Starting Out
- Wedding Planner Problems: Here Are Some Of The BIGGEST Problems Wedding Planners Deal With
- How To Become A Wedding Planner With No Experience
- Day of Coordination: The Pros and Cons as a Wedding Planner
- What Are The Best Resources For Wedding Planners?
- How to Book Destination Weddings And Elopements In Your Wedding Business
- How Much Should You Charge As A Wedding Planner? Learn How To Figure Out Your Wedding Planner Pricing
- Wedding Industry Branding: How to Create A Recognizable Brand in the Wedding Industry with Brand Strategist Nicole Yang
- 4 Strategies That Will Help You Book MORE Of Your Ideal Clients
- Why You’re Not Attracting The Right Clients and How to Fix It
- How to Start a Wedding Planning Business
- Wedding Planners – Should You List Your Wedding Planner Pricing Packages On Your Website?
- Amalie Orrange From The Branded Boss Lady On How to Nail Your Brand Photoshoot and Have Fun Doing It
For More Wedding Planner Business Secrets Follow Me On Instagram
Here’s one of my favorite things about being a business owner...
You don’t have to wait for permission to make more money.
You don’t need to ask for a raise.
You are the raise.
In this week’s episode of The Power in Purpose, @erinn_bridgman and I talked about one of the most empowering parts of being a wedding pro and that’s the ability to create income on demand.
When you understand your numbers, you realize how much control you actually have. You can double down on your most profitable offer, take on one or two more weddings at a higher rate, or make small shifts that directly impact your paycheck.
If only someone would show you the way, right?
My hope is that this conversation will light a fire under you to stop waiting for “someday” and start acting like the CEO your business needs today.
Comment 197 and I will send you the link to listen (and an invite to a FREE masterclass Erinn is hosting next week to help you too!).
#candicecoppola #weddingindustry #weddingindustryexperts #weddingpro #weddingpros #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation #weddingplanner
You keep waiting for that future version of yourself (you know, the one who’s confident with money, pays herself first, and runs a business that feels calm, sustainable, and profitable).
But she’s not coming.
You aren’t just going to wake up and “become her” someday. You need to start building her now.
In this episode, I brought on @erinn_bridgman to talk all about building WEALTH as a wedding pro, and this future self exercise is truly just the beginning.
I know firsthand that when you start identifying as that version of yourself now, everything changes. You stop operating from survival mode and start leading from security and abundance.
I want that for you and Erinn does too!
Next week, she’s hosting a free masterclass where she’s sharing her 4-part framework to help you ditch the money stress and pay yourself first every month.
Comment 197 and I will send you the link to listen to this week’s episode (and sign up for the masterclass).
I will see you there ⬇️
#candicecoppola #weddingindustry #weddingpros #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation #weddingpodcast #weddingbusiness #weddingindustryeducation
💸 Last year, I spent $60,000 on my own education and business development.
Courses. Masterminds. One-on-one coaching. All of it.
And while those numbers sound big (and they are), I also love investing in my business. I’ve worked with a coach since 2017, and I can confidently say while not every investment I make is a winner, many of the investments I’ve made are a major reason my business looks the way it does today.
But here’s what I’ve learned along the way:
✨ Not every investment gives you the same ROI.
✨ Where you are in your journey matters when deciding which style of education and support is right for you
✨ Growth happens when you’re the smallest fish in the room
In this week’s podcast episode, I’m breaking down exactly what I learned from investing $60K into my growth and more importantly, how you can use those lessons to make smarter decisions about YOUR next investment.
Think of it as a buyer’s guide to business education, told by someone who’s been on both sides: student and coach.
Comment 196 and I will send you the link to listen.
#candicecoppola #weddingpros #weddingpros #weddingpro #weddingindustryexperts #weddingpodcast #weddingbusiness #thepowerinpurposepodcast #weddingindustryeducation
Over the weekend I celebrated another birthday, and this year, it was amazing ✨
Thank you for all the texts, calls, voice messages, DMs, and comments. Between my friends, my clients, my colleagues, and my students I really felt all the love.
To a fresh year filled with love, gratitude, and beautiful sunsets with friends.
All, Building Your Brand, Growing a Business, Ideal Clients, Instagram Marketing, Starting a Business, Wedding Industry Marketing, Wedding Planning Advice
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