In business, we must always be open to change. Sometimes change is small– a tweak to the way you do things. Other times change is gradual– an enhanced role for a performing employee. And then, change can be drastic– like completely revamping your business.
It’s no secret that the wedding industry is growing. It’s also no secret that many creative businesses in the industry are suffering.
In my research, I’ve found the hardest hit businesses to be those who’ve been on the scene for 5 or more years. I wondered why these business owners were openly (or secretly) hurting for business. After speaking with many (from several different markets around the country), I found that many business owners were continuing to pursue old approaches that had worked for them in the past– even in times where they experienced dips in the market.
Unfortunately, their strategies are now outdated– but they haven’t realized that yet. They just continue to push forward with the same way of doing business, unaware of how their clientele has really changed.
If you’re reading this and you’ve been in a wedding industry related business for a while, you need to start listening to the new generation that is getting married. You need to do the research and relearn how to communicate with your potential (and current) clients, market to them, and develop an experience in working with you that this generation of Millennials requires.
While the systems and processes you developed in your business previously worked for a period of time, they may no longer work now.
In short, you need to change. You need to stop being married (sorry for the pun) to the way things use to work and understand how they work now. What happens if you don’t want to change? I can’t say, but in previous generations, those who didn’t adapt were eventually obsolete.
This blog post is one I’ve struggled to write for some time and I’ve been knocking it around in my head, trying to figure out the best way to approach this subject openly and honestly.
If you’re reading this, chances are high that you’re a small business owner in the wedding industry. (unless you’re my mom– who I am quite sure is reading this, too. Hi mom!) As you build your business, you look to industry professionals who have made a name for themselves to glean advice and guidance on what you can do better. The industry is lucky to have so many talented, open-hearted and wise entrepreneurs willing to be transparent about what they know that works. I am fortunate enough to have learned a lot from many of them!
With that said, there are also a lot of people who don’t know what they’re talking about.
Good morning, friends!
I’m excited to share with you that I am participating in a series of 3 podcasts with She Creates Business — a podcast for wedding professionals! I was so honored to be interviewed by Kinsey Roberts who is dedicated to sharing the voices of women in business with other women. Her podcast is a must subscribe— it’s filled with delightful, heartfelt and informative information from business owners from all professions. My first podcast is about Mentoring in the Wedding Industry and I would love for you to listen! I share information on action steps to create a sound business, why you should hire a business mentor, pricing, sales and more. Stay tuned for my next podcast, coming up soon.
To my lovely entrepreneurs in the wedding industry– I want you to know that I admire your determination to learn and develop your skills. Whether you’re a photographer looking for ways to increase your talents or a wedding stationer who wants to find the best printery for your paper– your desire to learn is awesome and inspiring.
But… (and ya’ll knew there was a “but” from the title of this post)
In a comparison funk? This quote is for you. Be sure to read my blog post about the Green-Eyed Monster and how to exterminate jealousy from your life.