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Wedding Industry Marketing

Why Blogging is NOT Dead & How You Can Use it To Attract Your Ideal Clients

January 27, 2020

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I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader). Are you ready to grow and scale a profitable business with purpose–and one that gives back to your meaningful life? Thought so!


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*cues up to the bar* Let's start the tab, shall we? Take the quiz and find your brand cocktail for success.

I'm here to share with you why blogging is NOT dead and 6 easy ways to get back into the swing of it!

Listen, I hate to be the bearer of bad news – but we've gotta talk. Blogging is NOT dead.

I know you saw the title of this blog post, and you were like… 

Hell to the no, she can't be serious?! I thought we all collectively agreed that blogging is a HUGE waste of time?!!!

I'm sad to report that it isn't. It's actually an enormous asset to fold into your marketing. And here's another scary fact: your competition is out there blogging their hearts out – and they're attracting your ideal clients!

In all seriousness, I recorded today's podcast episode because I want you to attract more of your ideal customers. I want you to get paid handsomely for what you do, and I want you to spend your time working for people who appreciate it.

So buckle-up and get ready to get back to blogging because blogging is NOT dead. In this episode, I'm sharing with you:

  • WHY blogging is NOT dead
  • Why you need to be blogging and HOW it can attract your ideal customers
  • Six EASY (I mean SUPER EASY like ALMOST DOING NOTHING easy) ways to get in the grove of blogging + content ideas to steal

And because I'm all about facts and receipts, I want to share with you my analytics from this blog over the last 30 days:

Site Stats from Dec 25 – Jan 24th

Can we say WTF?! These analytics were pulled right from WordPress, and they show how many people clicked on and read each individual blog post from December 25th – January 24th.

I reference these specific posts and how easy they were to create inside today's episode!

I also want to show you the referral sources for just my blog over the same period. Tell me what you see as the top referrers?

Site Referrers From Dec 25 – Jan 24th

Google & Pinterest. Oh yes, I talk about all this and more inside today's episode.


  • Batchwork: How I made batchworking finally work for me and how you can, too
  • WeddingPro Insiders: My monthly mastermind for wedding pros who want to attract premium clients, scale their services with ease, and build profitable businesses with purpose.
  • The Ideal Client Blueprint Masterclass: Grab the recording of my webinar on how to attract your Ideal Clients

Explore More Wedding Industry Resources

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know– what was your biggest takeaway? Head to my Instagram to join the conversation!

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Each week, we explore how to build a profitable business with purpose—and the stories behind successful entrepreneurs who have. Get ready to dig in and have meaningful conversations about business and life, as we explore the strategies and techniques that build the kind of business you want. 

I believe entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

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