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Planner's Playbook Member Spotlights

Planner’s Playbook Member Spotlight: Danielle Armstrong of Danie Marie Events

February 13, 2023

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About Danielle Armstrong, Owner of Danie Marie Events

Danielle Armstrong is the founder and visionary of Danie Marie Events, a wedding planning company based in New Jersey. Danielle's love for event planning runs deep. She has been involved with events since her high school days and has hosted countless events with her best friend. The first wedding Danielle planned was ironically her own. While it was tough balancing being the planner and the bride, her passion for weddings grew even more.

Danielle continued to work in corporate and social events through the years. However, she couldn't stray too far from her true love – weddings; and in 2014, Danie Marie Events was born. Still a growing brand, Danielle takes pride in making each individual client feel special through her attentiveness, creativity, and knowledge.

To further sharpen her skills, Danielle completed the Master Certified Wedding Planning course through the Certified Wedding Planner Society. Without a doubt, she is ready to be the best wedding planner for her couples. And while her wedding planning business is based in New Jersey, Danielle is open to any destination to her give her clients the wedding of their dreams.

Every week, we're spotlighting our amazing members of The Planner's Playbook!

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New Jersey Wedding Planner: Danie Marie Events // Photography: E A Wedding // Venue: The Palace at Somerset Park

How would you describe your wedding design, planning, and coordination style at Danie Marie Events?

My planning style is organized, punctual, respectful, warm, and professional; and my design style is modern, elegant, and classy. Also, personalization is one of my favorite things! I believe when you walk into someone’s wedding you should see elements of that couple.

What type of couples do you love working with at Danie Marie Events?

While we are a wedding planning company based in New Jersey, we love making our couples' weddings authentically them. We enjoy working with couples who have an idea of their vision but don’t know how to make it cohesive or how to execute it. Our ideal clients trust our expertise and love our attention to detail.

Your business is GROWING this year! What fun and exciting things are you hoping to do/accomplish?

I am planning to open an online shop with digital templates and some self-care merch! I’m also hoping to be featured in one of the major publications this year.

New Jersey Wedding Planner: Danie Marie Events // Photography: E A Wedding // Venue: The Palace at Somerset Park // Rentals & Centerpieces: Daniela Events Design

What's your favorite part of working with your clients on the planning, design, and/or coordination of their wedding?

Honestly, my favorite part is the wedding day. There’s nothing like seeing the joy on my client's faces when they see all of their hard work and vision. It’s an incredible feeling!

New Jersey Wedding Planner: Danie Marie Events // Photography: Mike Zawadzki Photography // Venue: Unionville Vineyards

Connect with Danielle Armstrong of Danie Marie Events

Here's what Danielle Armstrong has to say about The Planner's Playbook…

Since joining The Planner's Playbook, I have gained so much knowledge. I’ve been able to dissect my pricing and services, and improve my off-boarding process. I am also gaining more confidence with my design.

I’ve followed and admired Candice for some time so I am grateful for the opportunity to learn directly from her. The Playbooks help us grow our businesses and stay in line with industry standards. You don’t have to figure things out on your own – the Playbooks and this community will help you wherever you are. It’s what you didn’t know you needed.

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