Do you find yourself feeling like a fraud in the wedding industry? The wedding industry is one that can bring joy and happiness to people’s lives, but it can also come with its fair share of stress and self-doubt. Imposter syndrome is a common feeling amongst all kinds of professionals, and those in the wedding […]

Be honest… on a scale of 1 to 10, how happy are you with your current clients? One of the most crucial marketing elements is ensuring you are targeting the right clients. But how do you approach marketing to your ideal clients? And what do you do if you keep attracting the WRONG people? Have […]

Oh boy, this topic is near and dear to me. When I decided to become a wedding planner, I was sick at home binge-watching some wedding TV shows, and before you knew it, I picked up a pile of wedding magazines and decided I would be a wedding planner. And yes, I had no idea […]

Scope creep can lead to stress, missed deadlines, and unhappy clients. As a former wedding planner, I know firsthand how much you don’t want that! In this article, I’m going tol share five of the most effective strategies for managing scope creep as a wedding planner. From setting clear expectations to having a solid planning […]

Are you legally set in your wedding planning business? If not, I hope you’ll be after you read through this article! I’ve compiled a list of the 5 contracts every wedding planner needs in order to be legally set.

Have you been dreaming about booking destination weddings and elopements? Whether you value new and unique experiences for your couples and their guests, or you simply want an excuse to get on a plane, this post breaks down 6 steps to attracting your ideal clients.

Are you a wedding professional looking to elevate your game? I’m attending Wedding MBA this year, and as I prepare, I wanted to write this article sharing five insider tips to help you make the most of your experience at Wedding MBA – or really any wedding industry event you attend! Doesn’t it feel so […]

Today, I want to help you become a better copywriter for your wedding business, but first, I want to ask you a question. If businesses exist to solve their customer’s problems and give them something of value, my question to you is: what problems do you solve for your clients, and what do they value? […]

What’s going on in the wedding industry right now? And why are so many wedding industry pros seeing a HUGE dip in their sales over the last year? You might be experiencing this too, and if so, I have a solution to figuring out what is wrong with your wedding industry sales and why they […]

In the fast-paced world of business, artificial intelligence (AI) has become a powerful tool, offering time-saving benefits and enhanced services. As AI becomes increasingly prevalent in the wedding industry, I have some serious concerns about how it’s being used – and the potential drawbacks. In this episode of The Power in Purpose Podcast, we’ll have […]

Things are shifting in the wedding industry. Can you feel it? The couples we serve as wedding pros are changing; they want different things, have new priorities for their wedding, and have different problems. As a business coach for wedding pros and a former wedding planner, I’ve seen this shift happen before. Back in 2007 […]