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Landing the Sale

Zafira Rajan Gives You Permission to Experiment in Your Business

September 24, 2019

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I'm candice!

I'm Candice, your new tell-it-like-it-is BFF (and purpose cheerleader). Are you ready to grow and scale a profitable business with purpose–and one that gives back to your meaningful life? Thought so!


What's your brand cocktail for success?

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*cues up to the bar* Let's start the tab, shall we? Take the quiz and find your brand cocktail for success.

When Zafira Rajan decided to experiment in her business by niching down, her business exploded.

If you’ve been struggling with the idea of niching down — you know, the anxiety you feel “cutting out” an entire category (or categories!) of customers — then this episode will have a profound impact on you.

Zafira is the founder of Zafira Rajan, Inc., a branding strategy and copywriting consultancy for conscious coaches, health, wellness, and lifestyle entrepreneurs. She supports her clients in the elevation and creation of their brands through personality-driven conversion copy that brings their vision to life and impacts positive change on their audience. 

Her mission is to help them find what makes them unique in their industry and sets them apart with strong brand messaging and copy that attracts their ideal clients. She lights up helping them launch their next big thing with brand clarity!

The truth is: the marketing world is noisy and personality-driven content wins. Zafira walks us through how to infuse our personality in our copy and why it matters so much. Learn how to to write personality-driven copy and how to niche down in your business.

On Today’s episode of The Power in Purpose Podcast with Zafira Rajan:

  • How Zafira niched down and how you should, too
  • Does niching down make you feel anxious? Is it true that if you niche down you might lose customers?
  • 3 ways to discover your niche
  • Treating your business as an experiment is liberating. Learn more about this lesson and Zafira’s advice on how to lay down your perfectionist sword.
  • How important is it to understand who your ideal customer is when you’re writing conversion/sales copy? 
  • Why the copy on your homepage is so important, why you’re probably doing it wrong, and how to do it right
  • How to “data mine” for information using your existing and past customers to ring the bells in your audience head
  • Copy can only do so much, and the design of that copy can be the final push a customer needs to connect with you. Learn more about how visually presenting your copy is the final step 
  • How to repurpose content rather than starting from scratch



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Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know– what was your biggest takeaway? Head to my Instagram to join the conversation!

Some of the links used in this blog post are affiliate links. When you purchase something, our company receives a small compensation at no cost to you. This compensation helps to maintain the cost of creating helpful content, like our podcast, so you can build a profitable business with purpose.

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I believe entrepreneurs who lead with their purpose are more successful, less likely to burn out, and deeply connected to why they do what they do. 

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