Tyler J. McCall Shares Instagram Strategies & Tips That Actually Work

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Tyler J. McCall on How to turn followers into fans and how to start leveraging your instagram to scale your business

November 5, 2018

hey there, I'm candice!


I help business owners like you build profitable businesses with purpose. I'm a skincare junkie & bravo-holic living my best life on an island in the Caribbean.

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Learn from Tyler J. McCall on how to leverage your instagram to scale your business.

Tyler J. McCall shares How to turn followers into fans and why you need to start leveraging your instagram to scale your business on The Power in Purpose PodcastBefore we get into todays show, I have a favor to ask you. I want to know if you have defined who you're talking to and who your ideal client avatars are? If you could take a minute of your time, head over to candicecoppola.com/survey and answer my 5 quick questions about your business. This will help me to create content on the podcast and in other areas that is meant to help serve you well. OK! Now onto today's episode!

Tyler J. McCall is an Instagram and social media marketer, strategist, and coach for creatives and online business owners. He teaches his students how to use Instagram with intention to grow their community online and grow their business. Tyler focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in non-profit marketing and management and community organizing. He’s taught thousands of entrepreneurs. myself included, since getting into the online marketing game in 2015.

Tyler wants you to STOP focusing on vanity metrics and START focusing on building an engaging community who you selflessly serve with your content, products, and services. I was a student of Tyler’s after discovering his message– it really resonated with me during a time when I felt like I wasn’t getting much leverage in marketing and on social media. I applied his principles and put them into action– what happened next was not only an increase in engagement, but a total mindset shift when it comes to instagram and online marketing.

"If you spend your time and energy obsessing over the fact that you believe there is not enough for you, then you will end up taking action and creating circumstances where that will be your truth." -- Tyler J. McCall on scarcity mindset on The Power in Purpose Podcast

Subscribe: iTunes | GooglePlay | Stitcher | SpotifyTuneIn

In this episode of The Power in Purpose Podcast, Tyler shares:

  • How he became a successful entrepreneur, creating a 6-figure business
  • The beginning of his entrepreneurial journey in 2015, where he opened up his first company, Mr. McCall’s Fine Fragrances while working full time
  • How his first business was a creative outlet that began to fuel his desire for entrepreneurship, but it wasn’t a business he wanted to continue building
  • His transition into Instagram marketing and strategy
  • How sharing YOUR purpose with intention helps to grow your community and attracts people to you
  • How to accelerate the know/like factor on instagram and online
  • Why you need to get completely clear on who your talking to and your objectives
  • How to overcome your fear of putting yourself out there
  • Two ways for you to start showing up on Instagram
  • How staying hidden is doing a disservice to the people who are following you online
  • His philosophy that if you want to be a person of service, you’ve got to show up– WITH your purpose in mind
  • How getting more specific changed his business and ultimately made his business more profitable — by 700%
  • Killing your scarcity mindset and the law of attraction
  • What you should be paying attention to now on IG and in the future
  • How purpose changed his life and his business

Check out who inspires Tyler with their purpose: @JanetMock

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How to Build a Business Online in 2018 • 1️⃣ Own Your Shit (still a work in progress for me) – you gotta own your shit so you don’t accidentally put it on other people. Important note: no one likes getting shit on. • 2️⃣ Be Yourself (feeling good about this one) – stop trying to be her or do what he does or focusing on copying them. Be yourself. Say things you’d really say. Share photos you’d really share. Stop watering yourself down. • 3️⃣ Remember It’s Not About You (getting better at this each and every day) – you provide a transformation for your customer, student, or client. EVERYTHING you do and say and share and post is for them (even when it’s about you…the goal is to serve them through your story). • 4️⃣ Kill Your Scarcity Mentality (that’s done been dead for me) – you MUST accept that there is more than enough for you and everyone around you. Your obsession with scarcity and your fear that others are taking from you is leading you to make terrible decisions in terms of your marketing, positioning, messaging, offerings, and pricing. You can’t grow a business if you believe there isn’t enough out there for you. • 5️⃣ Be The Least Experienced Person In the Room (I’m actively working on this) – look for spaces where you know the least and have the most to learn. You. Do. Not. Know. It. All. The sooner you accept that (TYLER J. MCCALL) the sooner you’ll be able to move on and learn from the best of the best. • What did I miss? • 📷: @alexblackwelder

A post shared by Tyler J. McCall | He/Him/His (@tylerjmccall) on

interested in learning more about how to turn your followers into fans with tyler?




Instagram: @TylerJMcCall

Facebook: Tyler J. McCall

Tyler's Facebook Group: The IG Advantage with Tyler J. McCall

Visit Tyler's Websitehttps://www.tylerjmccall.com

Thank you for listening to today’s episode! Be sure to continue the conversation in our Facebook Group– what was YOUR biggest takeaway? |

Subscribe: iTunes | GooglePlay | Stitcher | TuneIn



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hey there! i'm candice


I help business owners like you build profitable businesses with purpose. I'm a skincare junkie & bravo-holic living my best life on an island in the Caribbean.

getting down to biz

things to do better

marketing & social

tech & tools

popular posts

How to Batchwork

Asana Review + Save 10%

5 Time Management Secrets

Honeybook Review: Is It Right For Your Biz?


become an

Join my group coaching program and build your wedding business

Before selling my company in 2019, my team and I worked with hundreds of clients all over the world, from New York City to Fiji, Vermont to Costa Rica, celebrating moments that mattered in our clients' lives. 

These days, I'm mentoring wedding pros like you—helping you to build the kind of business you want (and deserve!). When I'm not helping business owners reach their goals, you can find me obsessively researching new skincare products and watching anything on Bravo (I'm a self-diagnosed bravo-holic!)

I built my wedding planning and design business, Jubilee Events, from zero to six-figures in the first 2 years.

I'm Candice

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